Impact of Corporate Social Responsibility of Department Stores on Customer Perception

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002770" target="_blank" >RIV/47813059:19520/14:#0002770 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Impact of Corporate Social Responsibility of Department Stores on Customer Perception

Popis výsledku v původním jazyce

This study intends to investigate whether corporate social responsibility (CSR) would positively influence the benefit and the value perceived by the consumer in the department stores offer in a context where the socially responsible company practices are used on a sample of department stores in the Czech Republic. The use of corporate social initiatives to influence consumers and differentiate product offering has become quite common. No longer can firms continue to act as independent entities regardless of the interest of the general public. We also examined forms of cooperation between the selected department stores and non-profit organizations. The aim of the research is to find out how to support non-profit organizations perceived by customers ofthe companies. This paper tries to find out the gap between the expectations and perceptions of the consumers about the department stores regarding their social responsibility and their cooperation with non-government organisations. This

Název v anglickém jazyce

Impact of Corporate Social Responsibility of Department Stores on Customer Perception

Popis výsledku anglicky

This study intends to investigate whether corporate social responsibility (CSR) would positively influence the benefit and the value perceived by the consumer in the department stores offer in a context where the socially responsible company practices are used on a sample of department stores in the Czech Republic. The use of corporate social initiatives to influence consumers and differentiate product offering has become quite common. No longer can firms continue to act as independent entities regardless of the interest of the general public. We also examined forms of cooperation between the selected department stores and non-profit organizations. The aim of the research is to find out how to support non-profit organizations perceived by customers ofthe companies. This paper tries to find out the gap between the expectations and perceptions of the consumers about the department stores regarding their social responsibility and their cooperation with non-government organisations. This

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Crafting Global Competitive Economies 2020 Vision Strategic Planning and Smart Implementation

ISBN

978-0-9860419-3-8

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

1688-1696

Název nakladatele

IBIMA

Místo vydání

Neuvedeno

Místo konání akce

Milán

Datum konání akce

6. 11. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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