Corporate social responsibility activities as a way of creating value for consumers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43905280" target="_blank" >RIV/60076658:12510/22:43905280 - isvavai.cz</a>

Výsledek na webu

<a href="https://pjms.zim.pcz.pl/resources/html/article/details?id=233980" target="_blank" >https://pjms.zim.pcz.pl/resources/html/article/details?id=233980</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17512/pjms.2022.26.1.12" target="_blank" >10.17512/pjms.2022.26.1.12</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Corporate social responsibility activities as a way of creating value for consumers

Popis výsledku v původním jazyce

The aim of this paper is to find out to what extent consumers perceive selected Corporate Social Responsibility (hereafter referred to as CSR) activities as valuable within the consumer electronics market, representing a competitive market environment. The importance of testing a set of CSR activities is supported by consumers’ tendency to reflect perceived value into their purchasing decisions. An online questionnaire survey was used to collect quantitative data (n = 2,000; quota sampling with respect to age groups was applied); data were subsequently analysed with regard to respondents’ gender and age through Pearson Chi-square test of independence. Our results show that consumers’ value perception is dependent on the case of CSR activities. This paper is a reaction to emphasize a need to understand consumer perception of CSR activities properly because it has the potential to influence the future company’s profitability.

Název v anglickém jazyce

Corporate social responsibility activities as a way of creating value for consumers

Popis výsledku anglicky

The aim of this paper is to find out to what extent consumers perceive selected Corporate Social Responsibility (hereafter referred to as CSR) activities as valuable within the consumer electronics market, representing a competitive market environment. The importance of testing a set of CSR activities is supported by consumers’ tendency to reflect perceived value into their purchasing decisions. An online questionnaire survey was used to collect quantitative data (n = 2,000; quota sampling with respect to age groups was applied); data were subsequently analysed with regard to respondents’ gender and age through Pearson Chi-square test of independence. Our results show that consumers’ value perception is dependent on the case of CSR activities. This paper is a reaction to emphasize a need to understand consumer perception of CSR activities properly because it has the potential to influence the future company’s profitability.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Polish Journal of Management Studies

ISSN

2081-7452

e-ISSN

—

Svazek periodika

26

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

13

Strana od-do

189-201

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85144999609