Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F23%3A00132682" target="_blank" >RIV/00216224:14560/23:00132682 - isvavai.cz</a>

Výsledek na webu

<a href="https://sciendo.com/article/10.2478/mgr-2023-0017" target="_blank" >https://sciendo.com/article/10.2478/mgr-2023-0017</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/mgr-2023-0017" target="_blank" >10.2478/mgr-2023-0017</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

Popis výsledku v původním jazyce

The paper explores how Slovak consumers perceive the value of food, sold by different retail formats (especially farmers’ markets and supermarkets), in terms of the quality, price, and healthiness. The aim of this paper is to evaluate consumer perceptions regarding global and local types of retail stores where they buy food most frequently. In the study, the segmentation of consumers by generation, income, and type of residence is provided. From the methodological point of view, Mann-Whitney U and Kruskal-Wallis tests are used to test hypotheses. According to the sample of respondents (n = 1,004), large-scale stores do not offer healthier and higher-quality food. This perception, however, varies based on the income of the consumer groups. On the other hand, respondents perceive that food sold at farmers’ markets is healthier and of higher quality than food in conventional stores. They do not perceive that food sold at farmers’ markets is cheaper than food in conventional stores.

Název v anglickém jazyce

Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

Popis výsledku anglicky

The paper explores how Slovak consumers perceive the value of food, sold by different retail formats (especially farmers’ markets and supermarkets), in terms of the quality, price, and healthiness. The aim of this paper is to evaluate consumer perceptions regarding global and local types of retail stores where they buy food most frequently. In the study, the segmentation of consumers by generation, income, and type of residence is provided. From the methodological point of view, Mann-Whitney U and Kruskal-Wallis tests are used to test hypotheses. According to the sample of respondents (n = 1,004), large-scale stores do not offer healthier and higher-quality food. This perception, however, varies based on the income of the consumer groups. On the other hand, respondents perceive that food sold at farmers’ markets is healthier and of higher quality than food in conventional stores. They do not perceive that food sold at farmers’ markets is cheaper than food in conventional stores.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Moravian Geographical Reports

ISSN

1210-8812

e-ISSN

2199-6202

Svazek periodika

31

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

184-193

Kód UT WoS článku

001133106200004

EID výsledku v databázi Scopus

2-s2.0-85181732335