CSR in corona time

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F20%3A00039188" target="_blank" >RIV/29142890:_____/20:00039188 - isvavai.cz</a>

Výsledek na webu

<a href="https://msijournal.com/wp-content/uploads/2021/01/MSI_v15_iss3.pdf" target="_blank" >https://msijournal.com/wp-content/uploads/2021/01/MSI_v15_iss3.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CSR in corona time

Popis výsledku v původním jazyce

The paper aims to present CSR activities in the Corona Time and internal stakeholders' perception of these activities. Many of successful business would like to be more social responsible not only in usual time period, but during the crises, too. They would like to support and help the society. The paper introduces the Case Study of SKODA AUTO. How the business helped the society by CSR activities, and how the internal stakeholders perceive these activities. The description of the perception is based on the survey organized in May/ June 2020, immediately after the quarantine and reducing of emergency measure. The sense of the CSR activities is in their marketing communication, too. Therefore, the attention of researchers was focused on the effectiveness of the marketing communication to internal stakeholders.

Název v anglickém jazyce

CSR in corona time

Popis výsledku anglicky

The paper aims to present CSR activities in the Corona Time and internal stakeholders' perception of these activities. Many of successful business would like to be more social responsible not only in usual time period, but during the crises, too. They would like to support and help the society. The paper introduces the Case Study of SKODA AUTO. How the business helped the society by CSR activities, and how the internal stakeholders perceive these activities. The description of the perception is based on the survey organized in May/ June 2020, immediately after the quarantine and reducing of emergency measure. The sense of the CSR activities is in their marketing communication, too. Therefore, the attention of researchers was focused on the effectiveness of the marketing communication to internal stakeholders.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Marketing Science & Inspirations

ISSN

1338-7944

e-ISSN

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Svazek periodika

XV

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

20

Strana od-do

2-21

Kód UT WoS článku

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EID výsledku v databázi Scopus

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