Perception and evaluation of corporate social responsibility activities from the perspective of end customers in Slovakia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F25%3A43910304" target="_blank" >RIV/60076658:12510/25:43910304 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.inderscienceonline.com/doi/abs/10.1504/IJSTM.2025.150798?journalCode=ijstm" target="_blank" >https://www.inderscienceonline.com/doi/abs/10.1504/IJSTM.2025.150798?journalCode=ijstm</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1504/IJSTM.2025.150798" target="_blank" >10.1504/IJSTM.2025.150798</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Perception and evaluation of corporate social responsibility activities from the perspective of end customers in Slovakia

Popis výsledku v původním jazyce

The paper explores the perception and evaluation of CSR activities from the perspective of end customers in Slovakia. In an era where societal expectations of organisations extend beyond profitability, understanding how consumers perceive and assess CSR initiatives becomes crucial for organisations aiming to align their strategies with societal values. The aim of the paper is to identify the perception and evaluation of corporate social responsibility activities from the perspective of end customers based on primary marketing research. The results presented in the paper are based on primary, representative quantitative research, while within the qualitative research the main role is played by specific manifestations of socially responsible business in economic practice (analysing context and illustrates how consumers perceive these initiatives in real-life scenarios). The findings reveal the significance of CSR in shaping consumer perceptions, loyalty, and purchase intentions. The insights derived from this research contribute to the evolving discourse on CSR in a specific regional context, providing valuable guidance for businesses seeking to enhance their social responsibility practices and resonate with the values of their target market segment.

Název v anglickém jazyce

Perception and evaluation of corporate social responsibility activities from the perspective of end customers in Slovakia

Popis výsledku anglicky

The paper explores the perception and evaluation of CSR activities from the perspective of end customers in Slovakia. In an era where societal expectations of organisations extend beyond profitability, understanding how consumers perceive and assess CSR initiatives becomes crucial for organisations aiming to align their strategies with societal values. The aim of the paper is to identify the perception and evaluation of corporate social responsibility activities from the perspective of end customers based on primary marketing research. The results presented in the paper are based on primary, representative quantitative research, while within the qualitative research the main role is played by specific manifestations of socially responsible business in economic practice (analysing context and illustrates how consumers perceive these initiatives in real-life scenarios). The findings reveal the significance of CSR in shaping consumer perceptions, loyalty, and purchase intentions. The insights derived from this research contribute to the evolving discourse on CSR in a specific regional context, providing valuable guidance for businesses seeking to enhance their social responsibility practices and resonate with the values of their target market segment.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Services Technology and Management

ISSN

1460-6720

e-ISSN

1741-525X

Svazek periodika

Volume 30

Číslo periodika v rámci svazku

Issue 4

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

19

Strana od-do

306-324

Kód UT WoS článku

001648039200003

EID výsledku v databázi Scopus

2-s2.0-105025896428