Do consumers recognise CSR activities?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F21%3A43904112" target="_blank" >RIV/60076658:12510/21:43904112 - isvavai.cz</a>

Výsledek na webu

<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/74" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/74</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Do consumers recognise CSR activities?

Popis výsledku v původním jazyce

Corporate Social Responsibility (CSR) has recently gained importance as a possible instrument for increasing the company’s competitiveness. This paper aims to find which specific activities are perceived as socially responsible and which activities are perceived as merely meeting legal requirements. An online questionnaire was used for data collection, where respondents were consumers from the Czech Republic, aged 18-44. The results show that consumers have insufficient knowledge about CSR – they are not able to reveal whether some activities are real evidence of CSR or only meeting legal requirements. An idea for future researchers into the cause of the insufficient CSR knowledge among consumers is another added value of this paper.

Název v anglickém jazyce

Do consumers recognise CSR activities?

Popis výsledku anglicky

Corporate Social Responsibility (CSR) has recently gained importance as a possible instrument for increasing the company’s competitiveness. This paper aims to find which specific activities are perceived as socially responsible and which activities are perceived as merely meeting legal requirements. An online questionnaire was used for data collection, where respondents were consumers from the Czech Republic, aged 18-44. The results show that consumers have insufficient knowledge about CSR – they are not able to reveal whether some activities are real evidence of CSR or only meeting legal requirements. An idea for future researchers into the cause of the insufficient CSR knowledge among consumers is another added value of this paper.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 15th International Scientific Conference INPROFORUM New trends and challenges in the management of organisations

ISBN

978-80-7394-863-4

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

154-159

Název nakladatele

Jihočeská univerzita v Českých Budějovicích

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

4. 11. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000835761600025