The Quantification of Human Capital Value in Digital Marketing Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F16%3A00010773" target="_blank" >RIV/47813059:19520/16:00010773 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Quantification of Human Capital Value in Digital Marketing Companies

Popis výsledku v původním jazyce

We are living in a period of informtion and knowledge economy. Digital technology has opened new avenue for product sales. The role and position of human capital in society and enterprises is currently underwood in different ways: however, the common feature of these views is the argument that human capital is an important element for the success of the enterprise. For performance grow of companies wich carry out digital marketing it is necessary that companies focused great attention to the efficient use and development of the human capital value of their employees. Therefore it is important to know how to measure human capital value. The aim of the paper is to identify and compare the wievs on the role of human capital and approaches to quantify its value in digital marketing company.

Název v anglickém jazyce

The Quantification of Human Capital Value in Digital Marketing Companies

Popis výsledku anglicky

We are living in a period of informtion and knowledge economy. Digital technology has opened new avenue for product sales. The role and position of human capital in society and enterprises is currently underwood in different ways: however, the common feature of these views is the argument that human capital is an important element for the success of the enterprise. For performance grow of companies wich carry out digital marketing it is necessary that companies focused great attention to the efficient use and development of the human capital value of their employees. Therefore it is important to know how to measure human capital value. The aim of the paper is to identify and compare the wievs on the role of human capital and approaches to quantify its value in digital marketing company.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Marketing Identity - Digital life part I

ISSN

1339-5726

e-ISSN

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Svazek periodika

Neuvedeno

Číslo periodika v rámci svazku

2016

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

13

Strana od-do

151 - 163

Kód UT WoS článku

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EID výsledku v databázi Scopus

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