Consumers´ Decision-Making in Online Grocery Shopping: The Impact of Services Offered and Delivery Conditions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F18%3A00011147" target="_blank" >RIV/47813059:19520/18:00011147 - isvavai.cz</a>

Výsledek na webu

<a href="https://acta.mendelu.cz/66/5/1239/" target="_blank" >https://acta.mendelu.cz/66/5/1239/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumers´ Decision-Making in Online Grocery Shopping: The Impact of Services Offered and Delivery Conditions

Popis výsledku v původním jazyce

The growing consumer interest in buying food online has caused that online grocery shopping (OGS) is the current most evolving e-commerce category. Therefore, focus on the factors influencing e-consumers decision-making is an important key to tailor optimal marketing strategy. OGS is specific due to the food aspects (quality, freshness and durability) as well as to the offered services and delivery conditions of the online purchase process. The aim of the paper is to extend external factors of online consumer decision process and examine the influence of offered services and delivery conditions toward consumers decision-making in online grocery shopping. The paper focuses primarily on the choice of the type of service and the determination of delivery conditions that have a positive impact on the customers decision-making. The results show the high customer sensitivity in delivery time and charge, while the impact of the minimum required order on the consumers intention to shop grocery online is not so decisive. The results suggest the Delivery Passes is the consumer most requested service and could play a role in building loyalty.

Název v anglickém jazyce

Consumers´ Decision-Making in Online Grocery Shopping: The Impact of Services Offered and Delivery Conditions

Popis výsledku anglicky

The growing consumer interest in buying food online has caused that online grocery shopping (OGS) is the current most evolving e-commerce category. Therefore, focus on the factors influencing e-consumers decision-making is an important key to tailor optimal marketing strategy. OGS is specific due to the food aspects (quality, freshness and durability) as well as to the offered services and delivery conditions of the online purchase process. The aim of the paper is to extend external factors of online consumer decision process and examine the influence of offered services and delivery conditions toward consumers decision-making in online grocery shopping. The paper focuses primarily on the choice of the type of service and the determination of delivery conditions that have a positive impact on the customers decision-making. The results show the high customer sensitivity in delivery time and charge, while the impact of the minimum required order on the consumers intention to shop grocery online is not so decisive. The results suggest the Delivery Passes is the consumer most requested service and could play a role in building loyalty.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Svazek periodika

66

Číslo periodika v rámci svazku

5

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

1239-1247

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85056265076