Impact of Demographic Factors Gender and Age on the Decoy Effect

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F20%3AA0000142" target="_blank" >RIV/47813059:19520/20:A0000142 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ekonomikaaspolocnost.umb.sk/wp-content/uploads/2020/08/1_2020.pdf" target="_blank" >http://www.ekonomikaaspolocnost.umb.sk/wp-content/uploads/2020/08/1_2020.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Impact of Demographic Factors Gender and Age on the Decoy Effect

Popis výsledku v původním jazyce

When faced with the choice problem involving two products each superior in a different dimension, an addition of an asymmetrically dominated alternative into the choice set might shift the consumer’s preferences towards the dominant alternative. In this paper, the possible impact of gender and age as demographic factors on the decoy effect is explored and discussed. The research question is whether there might be any significant differences in the strength of decoy effect on choices of Czech consumers according to these factors. The analyzed data were obtained in an experiment with 260 participants where the presence of the decoy effect has been confirmed for two product categories washing machines and gym seasonal tickets. The effect sizes for consumers groups based on the demographic factors are tested by Chi-squared test. This study and its findings broaden the theory of consumer decision making about decoy effects.

Název v anglickém jazyce

Impact of Demographic Factors Gender and Age on the Decoy Effect

Popis výsledku anglicky

When faced with the choice problem involving two products each superior in a different dimension, an addition of an asymmetrically dominated alternative into the choice set might shift the consumer’s preferences towards the dominant alternative. In this paper, the possible impact of gender and age as demographic factors on the decoy effect is explored and discussed. The research question is whether there might be any significant differences in the strength of decoy effect on choices of Czech consumers according to these factors. The analyzed data were obtained in an experiment with 260 participants where the presence of the decoy effect has been confirmed for two product categories washing machines and gym seasonal tickets. The effect sizes for consumers groups based on the demographic factors are tested by Chi-squared test. This study and its findings broaden the theory of consumer decision making about decoy effects.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Ekonomika a spoločnosť

ISSN

1335-7069

e-ISSN

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Svazek periodika

21

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

9

Strana od-do

25-33

Kód UT WoS článku

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EID výsledku v databázi Scopus

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