Impact Of Demographic Factor Income On The Decoy Effect For Two Examined Products Categories
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F20%3AA0000230" target="_blank" >RIV/47813059:19520/20:A0000230 - isvavai.cz</a>
Výsledek na webu
<a href="https://aak.slu.cz/pdfs/aak/2020/02/02.pdf" target="_blank" >https://aak.slu.cz/pdfs/aak/2020/02/02.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.25142/aak.2020.007" target="_blank" >10.25142/aak.2020.007</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Impact Of Demographic Factor Income On The Decoy Effect For Two Examined Products Categories
Popis výsledku v původním jazyce
According to the previous research about consumer behaviour, adding a decoy option (inferior option) to a set of original options often increases the individual’s preference for one option over the other original option. In this paper, the possible impact of income as a traditional demographic factor on the phenomenon is explored and discussed in the case of two product categories: washing machines and gym season-tickets. The analysed data were obtained in an online experiment with 260 participants where the presence of the decoy effect has been confirmed for the two mentioned product categories. The effect sizes for consumer groups based on the income level are tested by Chi-squared test. It was found out that not all income categories display the decoy effect and the income categories which exhibited the decoy effect differed between the two examined product categories. The strength of the decoy effect was proved to be dependent on the income category.
Název v anglickém jazyce
Impact Of Demographic Factor Income On The Decoy Effect For Two Examined Products Categories
Popis výsledku anglicky
According to the previous research about consumer behaviour, adding a decoy option (inferior option) to a set of original options often increases the individual’s preference for one option over the other original option. In this paper, the possible impact of income as a traditional demographic factor on the phenomenon is explored and discussed in the case of two product categories: washing machines and gym season-tickets. The analysed data were obtained in an online experiment with 260 participants where the presence of the decoy effect has been confirmed for the two mentioned product categories. The effect sizes for consumer groups based on the income level are tested by Chi-squared test. It was found out that not all income categories display the decoy effect and the income categories which exhibited the decoy effect differed between the two examined product categories. The strength of the decoy effect was proved to be dependent on the income category.
Klasifikace
Druh
J<sub>ost</sub> - Ostatní články v recenzovaných periodicích
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Acta academica karviniensia
ISSN
1212-415X
e-ISSN
2533-7610
Svazek periodika
20
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
12
Strana od-do
21-32
Kód UT WoS článku
—
EID výsledku v databázi Scopus
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