Influence of selected factors on the repeat purchase of the a package tour - Case study from tourism of the Moravian-Silesian Region

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F21%3AA0000222" target="_blank" >RIV/47813059:19520/21:A0000222 - isvavai.cz</a>

Výsledek na webu

<a href="https://wgsr.uw.edu.pl/pisg/?p=1791" target="_blank" >https://wgsr.uw.edu.pl/pisg/?p=1791</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.48128/PISG/2021-66.2-04" target="_blank" >10.48128/PISG/2021-66.2-04</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Influence of selected factors on the repeat purchase of the a package tour - Case study from tourism of the Moravian-Silesian Region

Popis výsledku v původním jazyce

The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers' and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price/quality. This study is important not only for the marketers' but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.

Název v anglickém jazyce

Influence of selected factors on the repeat purchase of the a package tour - Case study from tourism of the Moravian-Silesian Region

Popis výsledku anglicky

The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers' and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price/quality. This study is important not only for the marketers' but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50901 - Other social sciences

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Prace i Studia Geograficzne

ISSN

0208-4589

e-ISSN

2543-7313

Svazek periodika

66

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

15

Strana od-do

55-69

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85115316779