The Application of Expectation Confirmation Model on the Consumers’ Satisfaction with Online Group-Buying Purchases in the South Korea.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A10237619" target="_blank" >RIV/61989100:27510/17:10237619 - isvavai.cz</a>

Výsledek na webu

<a href="https://ece.pefka.mendelu.cz/conference_preoceedings" target="_blank" >https://ece.pefka.mendelu.cz/conference_preoceedings</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Application of Expectation Confirmation Model on the Consumers’ Satisfaction with Online Group-Buying Purchases in the South Korea.

Popis výsledku v původním jazyce

This contribution focuses on the customers´ satisfaction with online group-buying purchases on the South Korean market. The aim of the contribution is to identify a model of consumers´ satisfaction and followed consumers´ loyalty in regards to the theory of Expectation - Confirmation Model. This model is expanded with the factor of consumer trust. The factors leading to consumers´ repurchases intention are determined. The main focus of research within the contribution is based on the perceived value of customers´ interactions across the online group buying, website´s quality, trust, customers´ satisfaction and repeat purchase intention. This research is focused on online shopping behaviour of members of Generation Y that do not hesitate to use online media in their lives. The proposed model of relations between determinants was tested by applying the method of Structural Equation Modelling. The results confirm that perceived value and website´s quality are the important factors for South Korean customers from Generation Y.

Název v anglickém jazyce

The Application of Expectation Confirmation Model on the Consumers’ Satisfaction with Online Group-Buying Purchases in the South Korea.

Popis výsledku anglicky

This contribution focuses on the customers´ satisfaction with online group-buying purchases on the South Korean market. The aim of the contribution is to identify a model of consumers´ satisfaction and followed consumers´ loyalty in regards to the theory of Expectation - Confirmation Model. This model is expanded with the factor of consumer trust. The factors leading to consumers´ repurchases intention are determined. The main focus of research within the contribution is based on the perceived value of customers´ interactions across the online group buying, website´s quality, trust, customers´ satisfaction and repeat purchase intention. This research is focused on online shopping behaviour of members of Generation Y that do not hesitate to use online media in their lives. The proposed model of relations between determinants was tested by applying the method of Structural Equation Modelling. The results confirm that perceived value and website´s quality are the important factors for South Korean customers from Generation Y.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50103 - Cognitive sciences

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference Proceedings of 20th Annual International Conference Enterprise and Competitive Environment

ISBN

978-80-7509-499-5

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

10

Strana od-do

"593 – 602"

Název nakladatele

Mendel University in Brno

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

9. 3. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000427306200062