Udržitelný cestovní ruch a environmentální aspekty podnikání v ubytovacích službách

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F23%3AA0000435" target="_blank" >RIV/47813059:19520/23:A0000435 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ef.umb.sk" target="_blank" >http://www.ef.umb.sk</a>

DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Udržitelný cestovní ruch a environmentální aspekty podnikání v ubytovacích službách

Popis výsledku v původním jazyce

The quality of the environment is considered a key condition for the development of tourism and a factor necessary to satisfy the needs of tourists. Nowadays, it is important for businesses to be aware of the impact of their business on the environment. The aim of this article is to examine the approach of accommodation service providers to issues of environmental protection and sustainability on a sample of selected accommodation facilities in the Moravian-Silesian Region, to determine the trend of development of interest in the sustainable operation of accommodation services, to the issue of water and energy management, waste sorting and recycling, the use of local resources, introduction of socially sustainable solutions and green management, ecological brand, according to sustainability indicators according to the Manual of Sustainable Tourism Development 2030. Marketing research techniques were used – structured interviews and questionnaire surveys, the method of comparison, induction and deduction. From the results, it can be determined that the accommodation service companies of the Moravian-Silesian Region are following the path of applying green management, in the future they want to develop their initiatives in a sustainable direction and lead their guests to this as well. From the research, a number of specific recommendations can be proposed for entrepreneurs on how to do business sustainably and for institutions, which direction should be taken to support sustainable business.

Název v anglickém jazyce

Sustainable tourism and environmental aspects of business in accommodation services

Popis výsledku anglicky

The quality of the environment is considered a key condition for the development of tourism and a factor necessary to satisfy the needs of tourists. Nowadays, it is important for businesses to be aware of the impact of their business on the environment. The aim of this article is to examine the approach of accommodation service providers to issues of environmental protection and sustainability on a sample of selected accommodation facilities in the Moravian-Silesian Region, to determine the trend of development of interest in the sustainable operation of accommodation services, to the issue of water and energy management, waste sorting and recycling, the use of local resources, introduction of socially sustainable solutions and green management, ecological brand, according to sustainability indicators according to the Manual of Sustainable Tourism Development 2030. Marketing research techniques were used – structured interviews and questionnaire surveys, the method of comparison, induction and deduction. From the results, it can be determined that the accommodation service companies of the Moravian-Silesian Region are following the path of applying green management, in the future they want to develop their initiatives in a sustainable direction and lead their guests to this as well. From the research, a number of specific recommendations can be proposed for entrepreneurs on how to do business sustainably and for institutions, which direction should be taken to support sustainable business.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Ekonomická revue cestovného ruchu

ISSN

0139-8660

e-ISSN

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Svazek periodika

56

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

13

Strana od-do

68-80

Kód UT WoS článku

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EID výsledku v databázi Scopus

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