USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F24%3AA0000429" target="_blank" >RIV/47813059:19520/24:A0000429 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES

Popis výsledku v původním jazyce

The subject of the research is the communication of the web portal "Kurzurlaub.at" offering accommodation in Austria, Germany, and the Czech Republic. Within this portal, the focus was narrowed down to the communication of hotel establishments in the Wörthersee area. In the introduction of the article, the reasons why communication is significant for the tourism industry are mentioned, particularly concerning the Covid and post-Covid era and its impact on tourism not only in the Czech Republic but also in the world. This is followed by a review of the relevant literature and its content classification. The selection outlined research areas such as the impact of the Covid-19 pandemic on tourism in terms of future development of resilient tourism products due to the breadth of the literature. The research investigation is based on the analysis and synthesis of secondary sources of literature and data collection carried out in the period of January and February 2022. The methods of analysis, synthesis, and description were applied in the research investigation. The research aims to find out how the web portal communicates with potential visitors, how this communication is set up, and whether it adequately reflects the region's identity and helps create a common brand. Other equally important research aspects were fairness and sustainability, which need much more attention than in the past. The research investigation into the communication of hotel establishments showed that hotel establishments are aware of the importance of the hotel's connection to the region and communicate this connection virtually when presenting their hotel via the web application Kurzurlaub.at. This creates a synergy between the region and the hotel.

Název v anglickém jazyce

USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES

Popis výsledku anglicky

The subject of the research is the communication of the web portal "Kurzurlaub.at" offering accommodation in Austria, Germany, and the Czech Republic. Within this portal, the focus was narrowed down to the communication of hotel establishments in the Wörthersee area. In the introduction of the article, the reasons why communication is significant for the tourism industry are mentioned, particularly concerning the Covid and post-Covid era and its impact on tourism not only in the Czech Republic but also in the world. This is followed by a review of the relevant literature and its content classification. The selection outlined research areas such as the impact of the Covid-19 pandemic on tourism in terms of future development of resilient tourism products due to the breadth of the literature. The research investigation is based on the analysis and synthesis of secondary sources of literature and data collection carried out in the period of January and February 2022. The methods of analysis, synthesis, and description were applied in the research investigation. The research aims to find out how the web portal communicates with potential visitors, how this communication is set up, and whether it adequately reflects the region's identity and helps create a common brand. Other equally important research aspects were fairness and sustainability, which need much more attention than in the past. The research investigation into the communication of hotel establishments showed that hotel establishments are aware of the importance of the hotel's connection to the region and communicate this connection virtually when presenting their hotel via the web application Kurzurlaub.at. This creates a synergy between the region and the hotel.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50901 - Other social sciences

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

11TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS CURRENT TRENDS IN SPA, HOTEL AND TOURISM “Tourism in times of dynamic changes in the environment”

ISBN

9788367899215

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

11-21

Název nakladatele

Wroclaw University of Economics and Business Wrocław 2023

Místo vydání

Jelenia Gora

Místo konání akce

Jelenia Gora

Datum konání akce

1. 1. 2024

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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