Exploring the Metaverse Gold Rush: Understanding Consumer Behaviour and Usage Implications within a Globalized Virtual Realm

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F25%3AA0000573" target="_blank" >RIV/47813059:19520/25:A0000573 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.peterlang.com/document/1482749#" target="_blank" >https://www.peterlang.com/document/1482749#</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3726/b22205" target="_blank" >10.3726/b22205</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Exploring the Metaverse Gold Rush: Understanding Consumer Behaviour and Usage Implications within a Globalized Virtual Realm

Popis výsledku v původním jazyce

In the rapidly evolving environment of virtual reality and digital connectivity, the concept of the metaverse has emerged as a dynamic domain with pro found implications for consumer behaviour and globalized interactions. As the influence of the metaverse expands across borders, its potential use is becoming a key issue. In this paper, the focus is on this dynamic environment to explore the interplay between consumer behaviour and the global implications of the metaverse. The central purpose of this article is to unravel the intricate dimensions of customer behaviour and usage patterns in the metaverse, investigating their impact on globalized interactions. By analysing willingness to test new products for monetary rewards, apprehensions regarding user behaviour data collection, content creation abilities, proclivity to invest in metaverse technologies, and purchasing behaviour within the metaverse, this study sheds light on the complex dynamics that define this virtual frontier.

Název v anglickém jazyce

Exploring the Metaverse Gold Rush: Understanding Consumer Behaviour and Usage Implications within a Globalized Virtual Realm

Popis výsledku anglicky

In the rapidly evolving environment of virtual reality and digital connectivity, the concept of the metaverse has emerged as a dynamic domain with pro found implications for consumer behaviour and globalized interactions. As the influence of the metaverse expands across borders, its potential use is becoming a key issue. In this paper, the focus is on this dynamic environment to explore the interplay between consumer behaviour and the global implications of the metaverse. The central purpose of this article is to unravel the intricate dimensions of customer behaviour and usage patterns in the metaverse, investigating their impact on globalized interactions. By analysing willingness to test new products for monetary rewards, apprehensions regarding user behaviour data collection, content creation abilities, proclivity to invest in metaverse technologies, and purchasing behaviour within the metaverse, this study sheds light on the complex dynamics that define this virtual frontier.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Globalization and Its Socio-Economic Consequences, Volume I

ISBN

9783631924655

ISSN

—

e-ISSN

—

Počet stran výsledku

13

Strana od-do

51-63

Název nakladatele

Peter Lang

Místo vydání

Berlin

Místo konání akce

Rajecké Teplice

Datum konání akce

1. 1. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—