REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F23%3AA0000391" target="_blank" >RIV/47813059:19520/23:A0000391 - isvavai.cz</a>

Výsledek na webu

<a href="https://drive.google.com/file/d/14n6MELCypSOHD1Jy9w1Mo8UGixhxRWQH/view" target="_blank" >https://drive.google.com/file/d/14n6MELCypSOHD1Jy9w1Mo8UGixhxRWQH/view</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE

Popis výsledku v původním jazyce

The metaverse brings unprecedented opportunities to firms and consumers in an immersive world. How it will transform areas such as business, shopping, education, medicine, work, or our lives, in general, is now the subject of scientific debate. User adoption of the metaverse is certainly contingent on many factors, as happens with any new technology. In connection with the metaverse, the question of safety and the risks arising from this new environment are often discussed. It can therefore be assumed that trust will be one of the important factors for consumer adoption of the metaverse. As reference groups are characterised by their ability to influence consumer behaviour, also in the context of perceived trust, it is advisable to start with them when exploring this issue. Therefore, this paper focuses on reference groups as a possible indicator of future metaverse usage. The aim of the paper is to assess the influence of reference groups on the attitude of Czech consumers towards the use of the metaverse.

Název v anglickém jazyce

REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE

Popis výsledku anglicky

The metaverse brings unprecedented opportunities to firms and consumers in an immersive world. How it will transform areas such as business, shopping, education, medicine, work, or our lives, in general, is now the subject of scientific debate. User adoption of the metaverse is certainly contingent on many factors, as happens with any new technology. In connection with the metaverse, the question of safety and the risks arising from this new environment are often discussed. It can therefore be assumed that trust will be one of the important factors for consumer adoption of the metaverse. As reference groups are characterised by their ability to influence consumer behaviour, also in the context of perceived trust, it is advisable to start with them when exploring this issue. Therefore, this paper focuses on reference groups as a possible indicator of future metaverse usage. The aim of the paper is to assess the influence of reference groups on the attitude of Czech consumers towards the use of the metaverse.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

4th International conference on Decision making for Small and Medium- Sized Enterprises

ISBN

9788075105547

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

26-35

Název nakladatele

Silesian University in Opava, School of Business Administration in Karviná

Místo vydání

Karviná

Místo konání akce

Petrovice u Karviné

Datum konání akce

18. 5. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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