Factors affecting users' satisfaction with online group buying: A social exchange theory approach

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86094225" target="_blank" >RIV/61989100:27510/15:86094225 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ekf.vsb.cz/export/sites/ekf/cerei/cs/cisla/vol18num2/dokumenty/VOL18NUM02PAP03_2.pdf" target="_blank" >http://www.ekf.vsb.cz/export/sites/ekf/cerei/cs/cisla/vol18num2/dokumenty/VOL18NUM02PAP03_2.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7327/cerei.2015.06.03" target="_blank" >10.7327/cerei.2015.06.03</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors affecting users' satisfaction with online group buying: A social exchange theory approach

Popis výsledku v původním jazyce

The topic of this paper is the comparison of the factors that affect users' satisfaction with online group buying. Social exchange theory was used to identify these factors. Reciprocity, reputation, trust, proposed by social exchange theory, vendor's creativity and customers' satisfaction with the purchase can be included among these factors. The aim of this paper is to identify the factors affecting customers' satisfaction with online group buying and to find the optimal factor model in the conditionsof the Czech Republic. The methods of factor analysis and structural equation modelling are used. The optimal model in the Czech conditions is found. The results confirm that trust, including trust in online group buying vendors and their trustworthy impression, vendor's creativity, including new ways to meet consumer demands, new approach to sale products and new ideas about how to promote products, and customers' pleasure and contentment are the most important factors for Czech custome

Název v anglickém jazyce

Factors affecting users' satisfaction with online group buying: A social exchange theory approach

Popis výsledku anglicky

The topic of this paper is the comparison of the factors that affect users' satisfaction with online group buying. Social exchange theory was used to identify these factors. Reciprocity, reputation, trust, proposed by social exchange theory, vendor's creativity and customers' satisfaction with the purchase can be included among these factors. The aim of this paper is to identify the factors affecting customers' satisfaction with online group buying and to find the optimal factor model in the conditionsof the Czech Republic. The methods of factor analysis and structural equation modelling are used. The optimal model in the Czech conditions is found. The results confirm that trust, including trust in online group buying vendors and their trustworthy impression, vendor's creativity, including new ways to meet consumer demands, new approach to sale products and new ideas about how to promote products, and customers' pleasure and contentment are the most important factors for Czech custome

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Ekonomická revue

ISSN

1212-3951

e-ISSN

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Svazek periodika

18

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

97-107

Kód UT WoS článku

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EID výsledku v databázi Scopus

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