Evaluation of factors affecting users? satisfaction with online group buying based on SET

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86090697" target="_blank" >RIV/61989100:27510/14:86090697 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ekf.vsb.cz/export/sites/ekf/cerei/cs/cisla/vol17num4/dokumenty/VOL17NUM04PAP04.pdf" target="_blank" >http://www.ekf.vsb.cz/export/sites/ekf/cerei/cs/cisla/vol17num4/dokumenty/VOL17NUM04PAP04.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7327/cerei.2014.12.04" target="_blank" >10.7327/cerei.2014.12.04</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Evaluation of factors affecting users? satisfaction with online group buying based on SET

Popis výsledku v původním jazyce

The topic of this paper is evaluation of factors that affect users´ satisfaction with online group buying. Social exchange theory was used to identify these factors. Reciprocity, reputation, trust, purposed by social exchange theory, and vendor´s creativity and customer satisfaction with purchase can be included among these factors. The aim of this paper is to evaluate the factors affecting customer satisfaction with online group buying and validate the proposed factor model in the conditions of the Czech Republic. The method of structural equation model is used to evaluate the factors and validate the model. It was found out the proposed model is not optimal in the Czech conditions. The results confirm the trust, vendor´s innovations and creativity, customer pleasure, contentment and delight are the most important factors for Czech customers.

Název v anglickém jazyce

Evaluation of factors affecting users? satisfaction with online group buying based on SET

Popis výsledku anglicky

The topic of this paper is evaluation of factors that affect users´ satisfaction with online group buying. Social exchange theory was used to identify these factors. Reciprocity, reputation, trust, purposed by social exchange theory, and vendor´s creativity and customer satisfaction with purchase can be included among these factors. The aim of this paper is to evaluate the factors affecting customer satisfaction with online group buying and validate the proposed factor model in the conditions of the Czech Republic. The method of structural equation model is used to evaluate the factors and validate the model. It was found out the proposed model is not optimal in the Czech conditions. The results confirm the trust, vendor´s innovations and creativity, customer pleasure, contentment and delight are the most important factors for Czech customers.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Ekonomická revue - Central European Review of Economics Issues

ISSN

1212-3951

e-ISSN

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Svazek periodika

17

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

199-207

Kód UT WoS článku

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EID výsledku v databázi Scopus

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