Comparison of the factors affecting customers' satisfaction with online group-buying in the Czech Republic and Canada

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86098313" target="_blank" >RIV/61989100:27510/16:86098313 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.7327/cerei.2016.12.03" target="_blank" >http://dx.doi.org/10.7327/cerei.2016.12.03</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7327/cerei.2016.12.03" target="_blank" >10.7327/cerei.2016.12.03</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Comparison of the factors affecting customers' satisfaction with online group-buying in the Czech Republic and Canada

Popis výsledku v původním jazyce

The topic of this paper is the comparison of the factors that affect customers' satisfaction with online group-buying purchases in the Czech Republic and Canada. The social exchange theory was adopted to identify these factors. Reciprocity, reputation, trust, vendor's creativity with the purchase can be included among these factors. The aim of this paper is to identify the factors affecting customers' satisfaction with online group-buying websites in Canada and to compare the results with the results of Czech customers. The overall satisfaction is considered as one of the predictors of customers' repurchases intention in this paper. The proposed model of relations be-tween determinants was tested by using the method of structural equation modelling. The analysed data were collected in a primary research, namely an online questioning. The results confirm that vendor's creativity and trust are the most important factors for Canadian customers, the same for Czech customers, whilst reputation and reciprocity are not important factors of satisfaction for the customers from both countries. The discussion of the results and the managerial implications are also discussed in this paper.

Název v anglickém jazyce

Comparison of the factors affecting customers' satisfaction with online group-buying in the Czech Republic and Canada

Popis výsledku anglicky

The topic of this paper is the comparison of the factors that affect customers' satisfaction with online group-buying purchases in the Czech Republic and Canada. The social exchange theory was adopted to identify these factors. Reciprocity, reputation, trust, vendor's creativity with the purchase can be included among these factors. The aim of this paper is to identify the factors affecting customers' satisfaction with online group-buying websites in Canada and to compare the results with the results of Czech customers. The overall satisfaction is considered as one of the predictors of customers' repurchases intention in this paper. The proposed model of relations be-tween determinants was tested by using the method of structural equation modelling. The analysed data were collected in a primary research, namely an online questioning. The results confirm that vendor's creativity and trust are the most important factors for Canadian customers, the same for Czech customers, whilst reputation and reciprocity are not important factors of satisfaction for the customers from both countries. The discussion of the results and the managerial implications are also discussed in this paper.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Ekonomická revue

ISSN

1212-3951

e-ISSN

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Svazek periodika

19

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

143-153

Kód UT WoS článku

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EID výsledku v databázi Scopus

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