Fair Trade through the eyes of Czech and German students

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F11%3A43895715" target="_blank" >RIV/49777513:23510/11:43895715 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Fair Trade through the eyes of Czech and German students

Popis výsledku v původním jazyce

The current market penetration of Fair Trade products particularly in the Czech Republic does not meet their supporters' expectations. Based on past research by the paper's authors, this situation may be due to the insufficient promotion and limited awareness of the concept itself. The aim of the paper is to compare the levels of awareness and knowledge of the Fair Trade concept among Czech and German students, including the quantification of customer numbers in this relatively narrow segment. Germany represents the biggest FT consumer market in the world. Other objectives of the paper are to discover to what extent young people are informed about Fair Trade, and whether they are already buying its products; to compare the attitude of Czech and Germanstudents toward the idea of fair trade as such; and to reach conclusions useful for Czech organizations that promote the Fair Trade concept.

Název v anglickém jazyce

Fair Trade through the eyes of Czech and German students

Popis výsledku anglicky

The current market penetration of Fair Trade products particularly in the Czech Republic does not meet their supporters' expectations. Based on past research by the paper's authors, this situation may be due to the insufficient promotion and limited awareness of the concept itself. The aim of the paper is to compare the levels of awareness and knowledge of the Fair Trade concept among Czech and German students, including the quantification of customer numbers in this relatively narrow segment. Germany represents the biggest FT consumer market in the world. Other objectives of the paper are to discover to what extent young people are informed about Fair Trade, and whether they are already buying its products; to compare the attitude of Czech and Germanstudents toward the idea of fair trade as such; and to reach conclusions useful for Czech organizations that promote the Fair Trade concept.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

New trends of business managament in theory and practic in crossborder comparison

ISBN

978-3-86367-007-8

ISSN

—

e-ISSN

—

Počet stran výsledku

11

Strana od-do

113-123

Název nakladatele

Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.

Místo vydání

Chemnitz

Místo konání akce

Mariánské Lázně

Datum konání akce

14. 4. 2011

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—