Multi-criteria analysis of the involvement of European Union member states in B2C e-commerce

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Multi-criteria analysis of the involvement of European Union member states in B2C e-commerce

Popis výsledku v původním jazyce

The paper focuses on an analysis of the involvement of EU member states in B2C electronic commerce. The aim of the paper is to determine and compare the positions of EU member states in the use of B2C e-commerce in the year 2015. The author uses the multi-criteria analysis Weighted Sum Approach (WSA) method and cluster analysis. Criteria for evaluating countries in terms of their participation in B2C e-commerce are determined on the basis of available statistical data from the Eurostat database. In terms of the use of B2C e-commerce, EU member states are a very heterogeneous group. The leading position is occupied by Great Britain, followed by Ireland. At the other end of the spectrum there are several Southern European countries. The results of the analysis confirm that there is still a great unutilized potential in B2C e-commerce in the European Union.

Název v anglickém jazyce

Multi-criteria analysis of the involvement of European Union member states in B2C e-commerce

Popis výsledku anglicky

The paper focuses on an analysis of the involvement of EU member states in B2C electronic commerce. The aim of the paper is to determine and compare the positions of EU member states in the use of B2C e-commerce in the year 2015. The author uses the multi-criteria analysis Weighted Sum Approach (WSA) method and cluster analysis. Criteria for evaluating countries in terms of their participation in B2C e-commerce are determined on the basis of available statistical data from the Eurostat database. In terms of the use of B2C e-commerce, EU member states are a very heterogeneous group. The leading position is occupied by Great Britain, followed by Ireland. At the other end of the spectrum there are several Southern European countries. The results of the analysis confirm that there is still a great unutilized potential in B2C e-commerce in the European Union.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 3rd International Conference on European Integration 2016

ISBN

978-80-248-3911-0

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

536-545

Název nakladatele

VŠB - Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

19. 5. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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