Recruitment Through the Use of Corporate Websites – A Comparative Study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F17%3A43931733" target="_blank" >RIV/49777513:23510/17:43931733 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Recruitment Through the Use of Corporate Websites – A Comparative Study

Popis výsledku v původním jazyce

In recent years, the use of corporate websites to recruit potential job applicants has been playing an important role in HR practises. It is also evident that corporate websites are considered as one of the key tools for attracting and selecting Millennial generation. Despite this trend, the empirical research on the use of corporate websites for recruitment processes is still limited. The paper reports the findings from the survey focused on evaluation of 112 corporate websites in 2015 and 107 corporate websites in 2017 of the association AutoSAP in the Czech Republic with the aim to better understand how these companies use their own web space for recruiting and selection of potential job applicants. In the conducted study, 15 items broken down into three sections were used for evaluation of corporate websites and social media sites. The study accesses differences between SMEs and large enterprises in using corporate websites as an important tool of external personal marketing. On the one hand, the findings of the study show that most companies provide explicit organisational related information and available information regarding job characteristics. On the other hand, the findings indicate that most companies do not communicate components regarding their culture and do not provide content specifically targeting college or university candidates. Moreover, only a half of companies from our sample (AutoSAP) uses social media as a part of their recruitment efforts. Overall, the large enterprises achieved better assessment concerning both corporate and recruitment websites than SMEs. Findings of the study are useful for an improvement of company’s communication and their recruitment process on the Internet and for an increase of the attractiveness of companies for talented young people who are looking for their future employer.

Název v anglickém jazyce

Recruitment Through the Use of Corporate Websites – A Comparative Study

Popis výsledku anglicky

In recent years, the use of corporate websites to recruit potential job applicants has been playing an important role in HR practises. It is also evident that corporate websites are considered as one of the key tools for attracting and selecting Millennial generation. Despite this trend, the empirical research on the use of corporate websites for recruitment processes is still limited. The paper reports the findings from the survey focused on evaluation of 112 corporate websites in 2015 and 107 corporate websites in 2017 of the association AutoSAP in the Czech Republic with the aim to better understand how these companies use their own web space for recruiting and selection of potential job applicants. In the conducted study, 15 items broken down into three sections were used for evaluation of corporate websites and social media sites. The study accesses differences between SMEs and large enterprises in using corporate websites as an important tool of external personal marketing. On the one hand, the findings of the study show that most companies provide explicit organisational related information and available information regarding job characteristics. On the other hand, the findings indicate that most companies do not communicate components regarding their culture and do not provide content specifically targeting college or university candidates. Moreover, only a half of companies from our sample (AutoSAP) uses social media as a part of their recruitment efforts. Overall, the large enterprises achieved better assessment concerning both corporate and recruitment websites than SMEs. Findings of the study are useful for an improvement of company’s communication and their recruitment process on the Internet and for an increase of the attractiveness of companies for talented young people who are looking for their future employer.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Education Excellence and Innovation Management through Vision 2020

ISBN

978-0-9860419-7-6

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

13

Strana od-do

1137-1149

Název nakladatele

International Business Information Management Association

Místo vydání

Norristown

Místo konání akce

Vienna

Datum konání akce

3. 5. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000410252700115