Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F18%3A43951985" target="_blank" >RIV/49777513:23510/18:43951985 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.economics-sociology.eu/files/11_570_Micik_Micudova.pdf" target="_blank" >http://www.economics-sociology.eu/files/11_570_Micik_Micudova.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14254/2071-789X.2018/11-3/11" target="_blank" >10.14254/2071-789X.2018/11-3/11</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y

Popis výsledku v původním jazyce

Possessing an attractive employer image allows an organization to attract the most talented employees. To emerge victorious from the ‘war for talent’, it is necessary for organizations to build their employer brand. Ideally, branding should be perceived as a comprehensive recruiting strategy that positions a company in an attractive way and keeps it top of the mind for potential candidates. Potential candidates, in this case Millennials, will make up a large share of the global workforce by the year 2020. Millennials are specific by different characteristics and expectations than previous generations, which means that companies cannot use the same strategies that have been in use so far. Considering the fact that Generation Y has grown up with the Internet, firms should also develop their communications on the web. The goal of this research study was to find out whether organizations build an image of an attractive employer for potential employees from Generation Y and to what extent companies can attract Millennials. To identify the most attractive ones, cluster analysis was used. The outcomes of this study can be used by companies to increase their attractiveness to talented young people who are looking for a future employer.

Název v anglickém jazyce

Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y

Popis výsledku anglicky

Possessing an attractive employer image allows an organization to attract the most talented employees. To emerge victorious from the ‘war for talent’, it is necessary for organizations to build their employer brand. Ideally, branding should be perceived as a comprehensive recruiting strategy that positions a company in an attractive way and keeps it top of the mind for potential candidates. Potential candidates, in this case Millennials, will make up a large share of the global workforce by the year 2020. Millennials are specific by different characteristics and expectations than previous generations, which means that companies cannot use the same strategies that have been in use so far. Considering the fact that Generation Y has grown up with the Internet, firms should also develop their communications on the web. The goal of this research study was to find out whether organizations build an image of an attractive employer for potential employees from Generation Y and to what extent companies can attract Millennials. To identify the most attractive ones, cluster analysis was used. The outcomes of this study can be used by companies to increase their attractiveness to talented young people who are looking for a future employer.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and Sociology

ISSN

2071-789X

e-ISSN

—

Svazek periodika

11

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

19

Strana od-do

171-189

Kód UT WoS článku

000445942400011

EID výsledku v databázi Scopus

2-s2.0-85054550876