Sustainable innovation in SMEs in the Czech and German regions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F21%3A43963711" target="_blank" >RIV/49777513:23510/21:43963711 - isvavai.cz</a>

Výsledek na webu

<a href="http://hdl.handle.net/11025/46912" target="_blank" >http://hdl.handle.net/11025/46912</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Sustainable innovation in SMEs in the Czech and German regions

Popis výsledku v původním jazyce

In today&apos;s world, sustainability is a term that society often encounters. This is a challenge for small and medium-sized enterprises (SMEs). Set of research questions was introduced in order to help the authors to fulfill the aim of this paper. The main approach used by authors in order to find an answer to research questions was based on description method using the information obtained during the literature review. Germany is considered to be a strong innovator, whilst the Czech Republic is a moderate innovator. Being labeled as sustainable business comes with great competitive advantage as consumers are willing to pay higher prices for sustainability-related products as the price sensitivity is lower in comparison to non-sustainability-related products and the sales are predicted to grow in greater scale than in the case of conventional products. Supply chain sustainability plays an important role in SMEs sustainable activities, as it results into creation of strategic alliances to improve performance and to reduce costs.

Název v anglickém jazyce

Sustainable innovation in SMEs in the Czech and German regions

Popis výsledku anglicky

In today&apos;s world, sustainability is a term that society often encounters. This is a challenge for small and medium-sized enterprises (SMEs). Set of research questions was introduced in order to help the authors to fulfill the aim of this paper. The main approach used by authors in order to find an answer to research questions was based on description method using the information obtained during the literature review. Germany is considered to be a strong innovator, whilst the Czech Republic is a moderate innovator. Being labeled as sustainable business comes with great competitive advantage as consumers are willing to pay higher prices for sustainability-related products as the price sensitivity is lower in comparison to non-sustainability-related products and the sales are predicted to grow in greater scale than in the case of conventional products. Supply chain sustainability plays an important role in SMEs sustainable activities, as it results into creation of strategic alliances to improve performance and to reduce costs.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Opportunities and Threats to Current Business Management in Cross-order Comparison 2021

ISBN

978-3-86367-067-2

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

169-179

Název nakladatele

GUC ‐ Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.

Místo vydání

Chemnitz

Místo konání akce

Železná Ruda

Datum konání akce

11. 11. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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