Tourism Destination Satisfaction and Loyalty of Domestic Visitors: The Case of Spa Destination Mariánské Lázně

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43970354" target="_blank" >RIV/49777513:23510/23:43970354 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Tourism Destination Satisfaction and Loyalty of Domestic Visitors: The Case of Spa Destination Mariánské Lázně

Popis výsledku v původním jazyce

Tourism destination satisfaction represents an essential indicator of destination performance and can be considered as a source of competitive advantage of a destination. The objective of this study is to investigate the relationship between satisfaction of domestic visitors and their loyalty to the spa destination of Mariánské Lázně. This study analyses this relationship in forms of intension to revisit the destination and intension to recommend the destination. Moreover, the aim was also to investigate if there is a difference between first-time visitors and repeat visitors from the viewpoint of their satisfaction to the destination of Mariánské Lázně. Surprisingly, the results show no significant relation between visitor satisfaction and their revisit intentions. However, moderately strong dependence was found between visitor satisfaction and intention to recommend the destination. Furthermore, there was found no significant difference between first-time visitors and repeat visitors taking their satisfaction into consideration.

Název v anglickém jazyce

Tourism Destination Satisfaction and Loyalty of Domestic Visitors: The Case of Spa Destination Mariánské Lázně

Popis výsledku anglicky

Tourism destination satisfaction represents an essential indicator of destination performance and can be considered as a source of competitive advantage of a destination. The objective of this study is to investigate the relationship between satisfaction of domestic visitors and their loyalty to the spa destination of Mariánské Lázně. This study analyses this relationship in forms of intension to revisit the destination and intension to recommend the destination. Moreover, the aim was also to investigate if there is a difference between first-time visitors and repeat visitors from the viewpoint of their satisfaction to the destination of Mariánské Lázně. Surprisingly, the results show no significant relation between visitor satisfaction and their revisit intentions. However, moderately strong dependence was found between visitor satisfaction and intention to recommend the destination. Furthermore, there was found no significant difference between first-time visitors and repeat visitors taking their satisfaction into consideration.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Opportunities and Threats to Current Business Management in Cross-border Comparison 2023

ISBN

978-3-86367-071-9

ISSN

—

e-ISSN

—

Počet stran výsledku

8

Strana od-do

97-104

Název nakladatele

GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.

Místo vydání

Lößnitz

Místo konání akce

Železná Ruda

Datum konání akce

9. 11. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—