Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43970285" target="_blank" >RIV/49777513:23510/23:43970285 - isvavai.cz</a>

Výsledek na webu

<a href="https://acta.ef.jcu.cz/pdfs/aub/2023/03/01.pdf" target="_blank" >https://acta.ef.jcu.cz/pdfs/aub/2023/03/01.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.32725/acta.2023.013" target="_blank" >10.32725/acta.2023.013</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region

Popis výsledku v původním jazyce

Visitor satisfaction in a tourism destination is an essential key to success in the competition at the national and international level of tourism. This paper tents to investigate mainly the cultural potential and its impact on visitors, but general satisfaction and loyalty to destination is also very important topic. The main aim of this paper is to reveal the relationships between visitor satisfaction, visitor loyalty to the destination (frequency of visits, willingness to revisit), main travel motive and activity, and the willingness to recommend the destination to relatives and friends. The quantitative research was conducted to test whether there are the statistically significant relationships between travel motive, frequency of visit, satisfaction of visit and intention to recommend and revisit the destination. The questionnaire survey was used for this purpose. The research sample was more than 1000 respondents in few touristic exposed places in Karlovy Vary region. The analysis is based on testing 4 hypotheses using chi-square test of dependence in tables. The research describes the state of tourist demand in 2022. The research confirms the crucial importance of satisfaction for tourism destination. This information should be used in destination management and marketing for increasing the visitors´ length of stay in destination, their loyalty and intention to revisit and also recommend the destination.

Název v anglickém jazyce

Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region

Popis výsledku anglicky

Visitor satisfaction in a tourism destination is an essential key to success in the competition at the national and international level of tourism. This paper tents to investigate mainly the cultural potential and its impact on visitors, but general satisfaction and loyalty to destination is also very important topic. The main aim of this paper is to reveal the relationships between visitor satisfaction, visitor loyalty to the destination (frequency of visits, willingness to revisit), main travel motive and activity, and the willingness to recommend the destination to relatives and friends. The quantitative research was conducted to test whether there are the statistically significant relationships between travel motive, frequency of visit, satisfaction of visit and intention to recommend and revisit the destination. The questionnaire survey was used for this purpose. The research sample was more than 1000 respondents in few touristic exposed places in Karlovy Vary region. The analysis is based on testing 4 hypotheses using chi-square test of dependence in tables. The research describes the state of tourist demand in 2022. The research confirms the crucial importance of satisfaction for tourism destination. This information should be used in destination management and marketing for increasing the visitors´ length of stay in destination, their loyalty and intention to revisit and also recommend the destination.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/TL03000377" target="_blank" >TL03000377: Využití ekonomického a společenského potenciálu kulturního dědictví prostřednictvím vzdělávacích a turistických produktů na příkladu historických krovů</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Bohemiae Meridionalis

ISSN

2336-4297

e-ISSN

2336-4297

Svazek periodika

26

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

1-12

Kód UT WoS článku

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EID výsledku v databázi Scopus

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