Removing Uncontrollable Factors in Benchmarking Tourism Destination Satisfaction

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12410%2F22%3A43902193" target="_blank" >RIV/60076658:12410/22:43902193 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/62156489:43110/22:43918516

Výsledek na webu

<a href="https://journals.sagepub.com/doi/10.1177/0047287520971047" target="_blank" >https://journals.sagepub.com/doi/10.1177/0047287520971047</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1177/0047287520971047" target="_blank" >10.1177/0047287520971047</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Removing Uncontrollable Factors in Benchmarking Tourism Destination Satisfaction

Popis výsledku v původním jazyce

High level of visitor satisfaction is an important signal of sustained success for tourism destinations. The primary goal of this research study is to identify differences in reported visitor satisfaction that do not accurately reflect differences in the delivery of satisfaction by destinations. Our aim is to reveal the influence of factors, such as weather conditions, that may distort comparisons of tourism destinations when measuring visitors’ satisfaction with their stays. We used a generalized linear model (GLM) to estimate reported satisfaction as a function of various factors, with weather included as a factor. The analysis shows that weather as well as the other extraneous factors play an important role in measuring visitors’ satisfaction. The results suggest that when comparing the relative success of various tourism destinations, adjustments in destination benchmarking are necessary to avoid arbitrary bias caused by differences in the timing and conditions of visitor data collection.

Název v anglickém jazyce

Removing Uncontrollable Factors in Benchmarking Tourism Destination Satisfaction

Popis výsledku anglicky

High level of visitor satisfaction is an important signal of sustained success for tourism destinations. The primary goal of this research study is to identify differences in reported visitor satisfaction that do not accurately reflect differences in the delivery of satisfaction by destinations. Our aim is to reveal the influence of factors, such as weather conditions, that may distort comparisons of tourism destinations when measuring visitors’ satisfaction with their stays. We used a generalized linear model (GLM) to estimate reported satisfaction as a function of various factors, with weather included as a factor. The analysis shows that weather as well as the other extraneous factors play an important role in measuring visitors’ satisfaction. The results suggest that when comparing the relative success of various tourism destinations, adjustments in destination benchmarking are necessary to avoid arbitrary bias caused by differences in the timing and conditions of visitor data collection.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50901 - Other social sciences

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Travel Research

ISSN

0047-2875

e-ISSN

1552-6763

Svazek periodika

61

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

14

Strana od-do

136-149

Kód UT WoS článku

000635989600001

EID výsledku v databázi Scopus

2-s2.0-85096299109