DMOs in South Bohemia - Destination management or marketing organizations?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F12%3A43884857" target="_blank" >RIV/60076658:12510/12:43884857 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DMOs in South Bohemia - Destination management or marketing organizations?

Popis výsledku v původním jazyce

DMOs are considered the most advanced form of organizations involved in tourism development. These organizations play an important role in the management and financing of tourism within the defined territory. Establishment of DMOs in the Czech Republic at the regional and lower level is not defined by any laws or regulations. This situation raises several questions: Do DMOs in the Czech Republic, and by extension, in South Bohemia, really play a role of a destination management, or are they focused onlyon marketing activities, or on marketing communication? Is the financing of DMOs and tourism development generally sufficient? Does a structure of stakeholders, involved in the DMOs in the Czech Republic, correspond to organizational structures in properly functioning DMOs? Some of these questions, applied to the environment of South Bohemia, are answered in this paper.

Název v anglickém jazyce

DMOs in South Bohemia - Destination management or marketing organizations?

Popis výsledku anglicky

DMOs are considered the most advanced form of organizations involved in tourism development. These organizations play an important role in the management and financing of tourism within the defined territory. Establishment of DMOs in the Czech Republic at the regional and lower level is not defined by any laws or regulations. This situation raises several questions: Do DMOs in the Czech Republic, and by extension, in South Bohemia, really play a role of a destination management, or are they focused onlyon marketing activities, or on marketing communication? Is the financing of DMOs and tourism development generally sufficient? Does a structure of stakeholders, involved in the DMOs in the Czech Republic, correspond to organizational structures in properly functioning DMOs? Some of these questions, applied to the environment of South Bohemia, are answered in this paper.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International trade education in marketing - conference proceedings

ISBN

978-80-7394-366-0

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

21-30

Název nakladatele

Faculty of Economics, University of South Bohemia in České Budějovice

Místo vydání

České Budějovice

Místo konání akce

Tábor

Datum konání akce

7. 12. 2011

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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