Influence of Competitive Advantage on Formulation Business Strategy

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Influence of Competitive Advantage on Formulation Business Strategy

Popis výsledku v původním jazyce

In current environment, with growing interdependence between the markets and in increasing competition, it is more difficult to maintain current enterprise market position. It is more and more important to correctly select companies' strategy, because asmentioned by Kotler: "if the company has the same strategy as the competitors, it actually does not have a strategy. For these reasons it is necessary for the company to base this strategy on their own market position and build on their distinctive competitive advantage." The aim of this paper is to analyze the relationship between competitive advantage and strategy and to determine in what areas of business companies have the most connected strategy with their own competitive advantage.

Název v anglickém jazyce

Influence of Competitive Advantage on Formulation Business Strategy

Popis výsledku anglicky

In current environment, with growing interdependence between the markets and in increasing competition, it is more difficult to maintain current enterprise market position. It is more and more important to correctly select companies' strategy, because asmentioned by Kotler: "if the company has the same strategy as the competitors, it actually does not have a strategy. For these reasons it is necessary for the company to base this strategy on their own market position and build on their distinctive competitive advantage." The aim of this paper is to analyze the relationship between competitive advantage and strategy and to determine in what areas of business companies have the most connected strategy with their own competitive advantage.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Procedia Economics and Finance

ISBN

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ISSN

2212-5671

e-ISSN

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Počet stran výsledku

8

Strana od-do

687-694

Název nakladatele

Elsevier Science BV

Místo vydání

Amsterdam

Místo konání akce

Brno

Datum konání akce

6. 3. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000345439100081