The predictors of the willingness to recommend a visit for diversified tourism attractions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F15%3A43888938" target="_blank" >RIV/60076658:12510/15:43888938 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1515/cjot-2015-0005" target="_blank" >http://dx.doi.org/10.1515/cjot-2015-0005</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/cjot-2015-0005" target="_blank" >10.1515/cjot-2015-0005</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The predictors of the willingness to recommend a visit for diversified tourism attractions

Popis výsledku v původním jazyce

The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ?natural? environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ?motivation to visit ? quality of environment ? on-site experience ? perceived value of environment ? satisfaction with visit ? willingness to recommend the visit? was found as being appropriate for the collected data.

Název v anglickém jazyce

The predictors of the willingness to recommend a visit for diversified tourism attractions

Popis výsledku anglicky

The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ?natural? environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ?motivation to visit ? quality of environment ? on-site experience ? perceived value of environment ? satisfaction with visit ? willingness to recommend the visit? was found as being appropriate for the collected data.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Czech Journal of Tourism

ISSN

1805-3580

e-ISSN

—

Svazek periodika

4

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

14

Strana od-do

77-90

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—