Application of structural equation modeling to explain online shoppers' response to price comparison sites

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F17%3A43896114" target="_blank" >RIV/60076658:12510/17:43896114 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1145/3108421.3108424" target="_blank" >http://dx.doi.org/10.1145/3108421.3108424</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1145/3108421.3108424" target="_blank" >10.1145/3108421.3108424</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Application of structural equation modeling to explain online shoppers' response to price comparison sites

Popis výsledku v původním jazyce

Customers often use environment price comparison sites when they want to buy some product or service over the Internet. These sites help them while searching of products or services, give them an overview on prices, and other pieces of information. Moreover, they also can affect consumers&apos; perception of the risks associated with online buying. The purpose of this study is to develop a theoretical model which would explain the factors influencing the intentions of online buyers to purchase in situation when they use price comparison sites. The price consciousness, perception of quality of delivery, reputation and risk perception were seen as factors influencing the purchase intention of online buyers. The results show that information provided by online price comparison site positively influences the perception of online shoppers, and play a positive role in reducing risk and increasing purchase intention of consumers. ? 2017 Association for Computing Machinery.

Název v anglickém jazyce

Application of structural equation modeling to explain online shoppers' response to price comparison sites

Popis výsledku anglicky

Customers often use environment price comparison sites when they want to buy some product or service over the Internet. These sites help them while searching of products or services, give them an overview on prices, and other pieces of information. Moreover, they also can affect consumers&apos; perception of the risks associated with online buying. The purpose of this study is to develop a theoretical model which would explain the factors influencing the intentions of online buyers to purchase in situation when they use price comparison sites. The price consciousness, perception of quality of delivery, reputation and risk perception were seen as factors influencing the purchase intention of online buyers. The results show that information provided by online price comparison site positively influences the perception of online shoppers, and play a positive role in reducing risk and increasing purchase intention of consumers. ? 2017 Association for Computing Machinery.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

ACM International Conference Proceeding Series

ISBN

978-1-4503-5248-2

ISSN

—

e-ISSN

neuvedeno

Počet stran výsledku

4

Strana od-do

72-75

Název nakladatele

ACM New York, NY, USA

Místo vydání

New York

Místo konání akce

Turku

Datum konání akce

14. 6. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—