Why a marketing realization is financially demanding for some Czech companies?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F19%3A43900705" target="_blank" >RIV/60076658:12510/19:43900705 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Why a marketing realization is financially demanding for some Czech companies?

Popis výsledku v původním jazyce

The article deals with problems of a marketing realization in some Czech companies. At present time the term “Marketing” is very spread in the Czech Republic. A whole range of firms perceive marketing differently and a realization is represented as financially demanding or nearly very expensive. In many cases the marketing is confused with promotion or advertisement, other firms see in the marketing a “new” form of sale which ought to deceive a customer and consumer into a product. Some firms refuse to realize a marketing fully. Why some firms think in this way, this was a subject of the investigation. The conclusions are aimed at uncovering this fact at selected firms.

Název v anglickém jazyce

Why a marketing realization is financially demanding for some Czech companies?

Popis výsledku anglicky

The article deals with problems of a marketing realization in some Czech companies. At present time the term “Marketing” is very spread in the Czech Republic. A whole range of firms perceive marketing differently and a realization is represented as financially demanding or nearly very expensive. In many cases the marketing is confused with promotion or advertisement, other firms see in the marketing a “new” form of sale which ought to deceive a customer and consumer into a product. Some firms refuse to realize a marketing fully. Why some firms think in this way, this was a subject of the investigation. The conclusions are aimed at uncovering this fact at selected firms.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 13th International Scientific Conference INPROFORUM: 100 Years of the Koruna

ISBN

978-80-7394-776-7

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

82-88

Název nakladatele

Faculty of Economics, University of South Bohemia in České Budějovice

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

7. 11. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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