Product Distribution in Microbreweries during the COVID-19 pandemic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F21%3A43904106" target="_blank" >RIV/60076658:12510/21:43904106 - isvavai.cz</a>

Výsledek na webu

<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/74" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/74</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Product Distribution in Microbreweries during the COVID-19 pandemic

Popis výsledku v původním jazyce

The microbrewery market in the Czech Republic was stunned by the Pandemic COVID-19 crisis after a dramatic boom in the last fifteen years. Microbreweries as small and medium-sized enterprises have been forced to seek new channels to provide products to customers. In this paper, we examine the product distribution channels, including the possibilities of using online sales. The methodological approach is based on a questionnaire survey of 106 microbreweries. We analyzed relation of enterprise characteristics (localization, range of activities, production volume and number of years in business) and between distribution methods. The results show that production volume, partially localization of breweries, and range of activities related to the distribution channels selection on a statistically significant level. The age of a microbrewery was not identified as a factor significantly related to distribution channel preference.

Název v anglickém jazyce

Product Distribution in Microbreweries during the COVID-19 pandemic

Popis výsledku anglicky

The microbrewery market in the Czech Republic was stunned by the Pandemic COVID-19 crisis after a dramatic boom in the last fifteen years. Microbreweries as small and medium-sized enterprises have been forced to seek new channels to provide products to customers. In this paper, we examine the product distribution channels, including the possibilities of using online sales. The methodological approach is based on a questionnaire survey of 106 microbreweries. We analyzed relation of enterprise characteristics (localization, range of activities, production volume and number of years in business) and between distribution methods. The results show that production volume, partially localization of breweries, and range of activities related to the distribution channels selection on a statistically significant level. The age of a microbrewery was not identified as a factor significantly related to distribution channel preference.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 15th International Scientific Conference INPROFORUM New trends and challenges in the management of organisations

ISBN

978-80-7394-863-4

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

85-90

Název nakladatele

Jihočeská univerzita v Českých Budějovicích

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

4. 11. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000835761600014