Modeling the Influence of Opinion Leaders in E-commerce Networks
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43904598" target="_blank" >RIV/60076658:12510/22:43904598 - isvavai.cz</a>
Výsledek na webu
<a href="https://mme2022.vspj.cz/download/proceedings-4.pdf" target="_blank" >https://mme2022.vspj.cz/download/proceedings-4.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Modeling the Influence of Opinion Leaders in E-commerce Networks
Popis výsledku v původním jazyce
The development of Internet technologies and Web 2.0 in recent years, also in connection with the current pandemic, has stimulated the growth of e-commerce. Increased attention is also paid to business applications, strategies, and user behavior.Users in the e-commerce environment have access to share their experiences. They have access to the knowledge and understanding of other users. In this environment, opinions and decisions can profoundly affect each other. In this paper, we examine the interaction mechanism of a group of users (autonomous agents) in an e-commerce social network. We focus mainly on the power of opinion leaders in forming the opinion of other users. Through simulations, we investigate the mechanism of influencing users' opinions by influential opinion leaders. The simulation results show that it is crucial to increase the integrity and credibility of opinion leaders. It's the only option how to improve the influence of various e-commerce applications and business models
Název v anglickém jazyce
Modeling the Influence of Opinion Leaders in E-commerce Networks
Popis výsledku anglicky
The development of Internet technologies and Web 2.0 in recent years, also in connection with the current pandemic, has stimulated the growth of e-commerce. Increased attention is also paid to business applications, strategies, and user behavior.Users in the e-commerce environment have access to share their experiences. They have access to the knowledge and understanding of other users. In this environment, opinions and decisions can profoundly affect each other. In this paper, we examine the interaction mechanism of a group of users (autonomous agents) in an e-commerce social network. We focus mainly on the power of opinion leaders in forming the opinion of other users. Through simulations, we investigate the mechanism of influencing users' opinions by influential opinion leaders. The simulation results show that it is crucial to increase the integrity and credibility of opinion leaders. It's the only option how to improve the influence of various e-commerce applications and business models
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
40th International Conference Mathematical Methods in Economics 2022
ISBN
978-80-88064-62-6
ISSN
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e-ISSN
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Počet stran výsledku
6
Strana od-do
110-115
Název nakladatele
College of Polytechnics Jihlava
Místo vydání
Jihlava
Místo konání akce
Jihlava
Datum konání akce
7. 9. 2022
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
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