Use of online Space and Social Media in Hotel Resorts
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F25%3A43909835" target="_blank" >RIV/60076658:12510/25:43909835 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.proquest.com/docview/3212224543/fulltextPDF/E647E14F3C9A4883PQ/1?accountid=9646&sourcetype=Conference%20Papers%20&%20Proceedings" target="_blank" >https://www.proquest.com/docview/3212224543/fulltextPDF/E647E14F3C9A4883PQ/1?accountid=9646&sourcetype=Conference%20Papers%20&%20Proceedings</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34190/ictr.8.1.3577" target="_blank" >10.34190/ictr.8.1.3577</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Use of online Space and Social Media in Hotel Resorts
Popis výsledku v původním jazyce
The aim of the paper is to verify the individual aspects of hotel online communication by analysing the online activities of hotel resorts and their online activities. The subjects of the research were hotel resorts, which are defined as accommodation facilities that meet the requirements for the hotel category of classification level 3* - 5*. The individual resorts were identified using the Booking.com portal, followed by mapping data. The subject of the investigation was the website content, online activities and services of the website and social media activities. We used content analysis and statistical tests, in particular the correlation coefficient, coefficient of determination or R<sup>2</sup> reliability value, Pearson's correlation coefficient and Spearman's rank. We looked at the intensity of online activity, aspects of social media activity, and other aspects of online communication. The most significant conclusion is the importance and impact of communication messages on social networks. We have concluded that the increased frequency of posts leads to a higher number of followers. We have also confirmed that video posts are more successful in attracting subscribers/followers than other posts.
Název v anglickém jazyce
Use of online Space and Social Media in Hotel Resorts
Popis výsledku anglicky
The aim of the paper is to verify the individual aspects of hotel online communication by analysing the online activities of hotel resorts and their online activities. The subjects of the research were hotel resorts, which are defined as accommodation facilities that meet the requirements for the hotel category of classification level 3* - 5*. The individual resorts were identified using the Booking.com portal, followed by mapping data. The subject of the investigation was the website content, online activities and services of the website and social media activities. We used content analysis and statistical tests, in particular the correlation coefficient, coefficient of determination or R<sup>2</sup> reliability value, Pearson's correlation coefficient and Spearman's rank. We looked at the intensity of online activity, aspects of social media activity, and other aspects of online communication. The most significant conclusion is the importance and impact of communication messages on social networks. We have concluded that the increased frequency of posts leads to a higher number of followers. We have also confirmed that video posts are more successful in attracting subscribers/followers than other posts.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2025
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Proceedings of the International Conference on Tourism Research
ISBN
978-1-917204-35-4
ISSN
—
e-ISSN
2516-3612
Počet stran výsledku
6
Strana od-do
451-456
Název nakladatele
Academic Conferences International Limited
Místo vydání
Reading
Místo konání akce
Jyväskylä, Finland
Datum konání akce
24. 4. 2025
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
—