MARKETINGOVÁ STUDIE ZÁLOŽNÍCH ZDROJŮ ENERGIE
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F04%3A7766" target="_blank" >RIV/60460709:41110/04:7766 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
MARKETING STUDY OF UNITERRUPTIBLE POWER SUPPLIES
Popis výsledku v původním jazyce
The article ?Marketing Study on Selected Product Assortment? deals with marketing study application at uniterruptible power supplies (UPS). For the purpose of the marketing study, there was selected a business subject, which represents selected market ?it was company called Altron a.s. The company has already been present at market ten years and in 2000 year has the company occupied the largest market share among all the concurrence. The study is elaborated on market standby resources analysis and consequently marketing strategy analysis of the Altron a.s. When evaluating reached information, there are suggested certain changes in Altron procedures for the marketing strategy of the company to be in perfect harmony with present market development and also with increasing Internet influence on business. The term Internet is often mentioned as a medium, providing alternatives of marketing instruments solution. The Internet significance (when focusing on marketing and logistics in busines
Název v anglickém jazyce
MARKETING STUDY OF UNITERRUPTIBLE POWER SUPPLIES
Popis výsledku anglicky
The article ?Marketing Study on Selected Product Assortment? deals with marketing study application at uniterruptible power supplies (UPS). For the purpose of the marketing study, there was selected a business subject, which represents selected market ?it was company called Altron a.s. The company has already been present at market ten years and in 2000 year has the company occupied the largest market share among all the concurrence. The study is elaborated on market standby resources analysis and consequently marketing strategy analysis of the Altron a.s. When evaluating reached information, there are suggested certain changes in Altron procedures for the marketing strategy of the company to be in perfect harmony with present market development and also with increasing Internet influence on business. The term Internet is often mentioned as a medium, providing alternatives of marketing instruments solution. The Internet significance (when focusing on marketing and logistics in busines
Klasifikace
Druh
J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
Z - Vyzkumny zamer (s odkazem do CEZ)
Ostatní
Rok uplatnění
2004
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Agricultura Tropica et Subtropica
ISSN
80-213-1057-X
e-ISSN
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Svazek periodika
37
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
6
Strana od-do
81-86
Kód UT WoS článku
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EID výsledku v databázi Scopus
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