DIGITAL MARKETING AND ITS RELATION TO THE BUSINESS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F22%3A94395" target="_blank" >RIV/60460709:41110/22:94395 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.tvp.zcu.cz/" target="_blank" >https://www.tvp.zcu.cz/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DIGITAL MARKETING AND ITS RELATION TO THE BUSINESS

Popis výsledku v původním jazyce

This paper is a descriptive literature review of digital marketing in business. Firstly, a theoretical overview including the definition of digital marketing and a brief history of its development in the business sector was presented. It was established that digital marketing has become a crucial tool for businesses in order to remain competitive. Afterwards, the inclusion of a digital marketing strategy within a business strategy was studied. A thorough market analysis was found to be essential as a first step in this direction. This would naturally result in a wholesome digital marketing strategy that goes with the vision of the company. Thirdly, the impact of the COVID pandemic on using of digital marketing tools was examined. It was found that the pandemic actually had a positive impact on accelerating the adoption of digital marketing by businesses.

Název v anglickém jazyce

DIGITAL MARKETING AND ITS RELATION TO THE BUSINESS

Popis výsledku anglicky

This paper is a descriptive literature review of digital marketing in business. Firstly, a theoretical overview including the definition of digital marketing and a brief history of its development in the business sector was presented. It was established that digital marketing has become a crucial tool for businesses in order to remain competitive. Afterwards, the inclusion of a digital marketing strategy within a business strategy was studied. A thorough market analysis was found to be essential as a first step in this direction. This would naturally result in a wholesome digital marketing strategy that goes with the vision of the company. Thirdly, the impact of the COVID pandemic on using of digital marketing tools was examined. It was found that the pandemic actually had a positive impact on accelerating the adoption of digital marketing by businesses.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Sborník příspěvků z konference Trendy v podnikání 2022

ISBN

978-80-261-1129-0

ISSN

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e-ISSN

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Počet stran výsledku

14

Strana od-do

0-0

Název nakladatele

Fakulta ekonomická Západočeské univerzity v Plzni

Místo vydání

Fakulta ekonomická Západočeské univerzity v Plzn

Místo konání akce

Plzeň

Datum konání akce

10. 11. 2022

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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