Manažerské kompetence pro krizovou komunikaci

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F08%3A26372" target="_blank" >RIV/60460709:41110/08:26372 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Management competences in crisis communication

Popis výsledku v původním jazyce

The goal of the article is to identify differences in competences of a crisis manager and competences of a manager of a company that is not in the acute phase of crisis. Furthermore, the article focuses on the principles of crisis communication which isa part of crisis management in crises resulting in particular from breakdowns, disasters and in similar fast developing crises as well as procedural crises. The analyses of crisis communication carried out have revealed that its level and the efficiencyof implementation or non-implementation may positively or negatively impact the image and goodwill of a company as well as the public opinion which in turn reflects in the loyalty or disloyalty of customers, brand perception and also advertising and sales support. The article identifies and characterises frequent shortcomings in crisis communication, in particular with respect to the media and in connection therewith proposes steps to eliminate them. Companies should concentrate on preve

Název v anglickém jazyce

Management competences in crisis communication

Popis výsledku anglicky

The goal of the article is to identify differences in competences of a crisis manager and competences of a manager of a company that is not in the acute phase of crisis. Furthermore, the article focuses on the principles of crisis communication which isa part of crisis management in crises resulting in particular from breakdowns, disasters and in similar fast developing crises as well as procedural crises. The analyses of crisis communication carried out have revealed that its level and the efficiencyof implementation or non-implementation may positively or negatively impact the image and goodwill of a company as well as the public opinion which in turn reflects in the loyalty or disloyalty of customers, brand perception and also advertising and sales support. The article identifies and characterises frequent shortcomings in crisis communication, in particular with respect to the media and in connection therewith proposes steps to eliminate them. Companies should concentrate on preve

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientia Agriculturae Bohemica

ISSN

1211-3174

e-ISSN

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Svazek periodika

39

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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