Using Experiential Learning in Marketing Communication Course

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F10%3A48670" target="_blank" >RIV/60460709:41110/10:48670 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Using Experiential Learning in Marketing Communication Course

Popis výsledku v původním jazyce

Aim of the research presented in this paper is to explore the students understanding and evaluation of results achieved by completing a course focused on experiential learning through live case studies in comparison with learning through mini-case studies with the support of multimedia class tools. The specific aims of the article are to verify the benefits of experiential learning to the students in the area of marketing communication and to find out which competencies were developed by used teaching approaches. Following methods had been used to fullfil the aims: observation, questionnaire, group discussion (for sets of competencies creation), non-parametrical statistical testing (Mann-Whitney test) and also analogy, induction, deduction, specification, abstraction, analysis and synthesis. The paper is supported by the grant project of the Ministry of Education of the Czech Republic No. MSM6046070904 Information and Knowledge Support for Strategic Management.

Název v anglickém jazyce

Using Experiential Learning in Marketing Communication Course

Popis výsledku anglicky

Aim of the research presented in this paper is to explore the students understanding and evaluation of results achieved by completing a course focused on experiential learning through live case studies in comparison with learning through mini-case studies with the support of multimedia class tools. The specific aims of the article are to verify the benefits of experiential learning to the students in the area of marketing communication and to find out which competencies were developed by used teaching approaches. Following methods had been used to fullfil the aims: observation, questionnaire, group discussion (for sets of competencies creation), non-parametrical statistical testing (Mann-Whitney test) and also analogy, induction, deduction, specification, abstraction, analysis and synthesis. The paper is supported by the grant project of the Ministry of Education of the Czech Republic No. MSM6046070904 Information and Knowledge Support for Strategic Management.

Druh

D - Stať ve sborníku

CEP obor

AM - Pedagogika a školství

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Agrarian Perspectives, Proceedings of the 19th International Scientific Conference

ISBN

978-80-213-2123-6

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

257-264

Název nakladatele

PEF, ČZU v Praze

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

14. 8. 2010

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000337077600029