Explicit Data of Internet Users: Validity and Deception Disclosure

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F13%3A61340" target="_blank" >RIV/60460709:41110/13:61340 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Explicit Data of Internet Users: Validity and Deception Disclosure

Popis výsledku v původním jazyce

This study is focused on validation of the explicit data provided by Internet users for the prediction of required on-line content. Content prediction represents the core of on-line personalization process. Whether explicit data quoted by users reflect the reality analyze this research. Research participants (n = 32) filled the electronic questionnaire in and were monitored to validate questionnaire data. The frequencies of overall weekly on-line time and doing particular on-line activity are measured.Evaluated on-line activities are: on-line communication including sharing, reading on-line news, on-line entertainment and information search. Frequency of Internet use was determined as the respondents estimation of the time spent on-line in hours per week. Five zero hypotheses were proposed and tested with Wilcoxon non-parametric paired test. Hypotheses were accepted in cases of total frequency of Internet usage, on-line communication, entertainment and information search. Respondents

Název v anglickém jazyce

Explicit Data of Internet Users: Validity and Deception Disclosure

Popis výsledku anglicky

This study is focused on validation of the explicit data provided by Internet users for the prediction of required on-line content. Content prediction represents the core of on-line personalization process. Whether explicit data quoted by users reflect the reality analyze this research. Research participants (n = 32) filled the electronic questionnaire in and were monitored to validate questionnaire data. The frequencies of overall weekly on-line time and doing particular on-line activity are measured.Evaluated on-line activities are: on-line communication including sharing, reading on-line news, on-line entertainment and information search. Frequency of Internet use was determined as the respondents estimation of the time spent on-line in hours per week. Five zero hypotheses were proposed and tested with Wilcoxon non-parametric paired test. Hypotheses were accepted in cases of total frequency of Internet usage, on-line communication, entertainment and information search. Respondents

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration

ISSN

1211-555X

e-ISSN

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Svazek periodika

29

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

123-131

Kód UT WoS článku

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EID výsledku v databázi Scopus

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