THE CULTURE OF NUTRITION IN THE LIGHT AND SHADOW OF THE MARKET

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

THE CULTURE OF NUTRITION IN THE LIGHT AND SHADOW OF THE MARKET

Popis výsledku v původním jazyce

The globalisation process of the world economy is irreversible. In the market environment this process has affected the business and institutional sphere as well as society as a whole. Globalisation significantly affects ? directly or indirectly - everyindividual in any position, be it manager or ordinary employee, customer, consumer, guest, client, patient or user with his/her needs, interests and desires. The economic reform in the Czech Republic (Czech economic transformation) in the nineties enabled the transition from a centrally planned economy to a market economy. The radically changed economic conditions in the Czech Republic led to gradual changes in consumer behaviour and influenced their buying, consumption, eating and also work and cultural habits. Is our life healthier than before 1989? The answer to this question is not simple and has significant impact on the culture of nutrition.

Název v anglickém jazyce

THE CULTURE OF NUTRITION IN THE LIGHT AND SHADOW OF THE MARKET

Popis výsledku anglicky

The globalisation process of the world economy is irreversible. In the market environment this process has affected the business and institutional sphere as well as society as a whole. Globalisation significantly affects ? directly or indirectly - everyindividual in any position, be it manager or ordinary employee, customer, consumer, guest, client, patient or user with his/her needs, interests and desires. The economic reform in the Czech Republic (Czech economic transformation) in the nineties enabled the transition from a centrally planned economy to a market economy. The radically changed economic conditions in the Czech Republic led to gradual changes in consumer behaviour and influenced their buying, consumption, eating and also work and cultural habits. Is our life healthier than before 1989? The answer to this question is not simple and has significant impact on the culture of nutrition.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY

ISBN

978-80-8105-546-1

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

275-286

Název nakladatele

University of Ss. Cyril and Methodius in Trnava

Místo vydání

Trnava - Sk

Místo konání akce

Smolenice - Slovensko

Datum konání akce

4. 11. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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