Competition among Companies in the Fast Food Market in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F14%3A65900" target="_blank" >RIV/60460709:41110/14:65900 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Competition among Companies in the Fast Food Market in the Czech Republic

Popis výsledku v původním jazyce

The aim of the paper is to express the nature and the extent of changes in the consumer preferences in the context of the oligopolistic multinational chains of fast food restaurants. The methodology of the paper is based on the analysis of growing marketshares of fast food restaurants in the Czech Republic using the performance indicators of companies. Among the largest fast food restaurants in the Czech Republic are McDonald?s, KFC, Subway and the new fast food chain Parky?s. McDonald?s market share in terms of output is currently 46% of the fast food market. The paper therefore analyzes the last part of the agri-food vertical with clear consequence on the demand for agricultural commodities and for food as a whole. This study is supported by the Internal Grant Agency of Faculty of Economics and Management, Czech University of Life Sciences Prague (Projects No. 20141025 ? The growing share of fast food restaurants in consumer demand).

Název v anglickém jazyce

Competition among Companies in the Fast Food Market in the Czech Republic

Popis výsledku anglicky

The aim of the paper is to express the nature and the extent of changes in the consumer preferences in the context of the oligopolistic multinational chains of fast food restaurants. The methodology of the paper is based on the analysis of growing marketshares of fast food restaurants in the Czech Republic using the performance indicators of companies. Among the largest fast food restaurants in the Czech Republic are McDonald?s, KFC, Subway and the new fast food chain Parky?s. McDonald?s market share in terms of output is currently 46% of the fast food market. The paper therefore analyzes the last part of the agri-food vertical with clear consequence on the demand for agricultural commodities and for food as a whole. This study is supported by the Internal Grant Agency of Faculty of Economics and Management, Czech University of Life Sciences Prague (Projects No. 20141025 ? The growing share of fast food restaurants in consumer demand).

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AGRIS on-line Papers in Economics and Informatics

ISSN

1804-1930

e-ISSN

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Svazek periodika

VI

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

14

Strana od-do

161-174

Kód UT WoS článku

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EID výsledku v databázi Scopus

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