COMPETITION OF COMPANIES ACTIVE IN A MARKET OF SELECTED (REGIONAL) BAKERY AND CONFECTIONARY PRODUCTS IN THE CZECH REPUBLIC

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F15%3A68712" target="_blank" >RIV/60460709:41110/15:68712 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

COMPETITION OF COMPANIES ACTIVE IN A MARKET OF SELECTED (REGIONAL) BAKERY AND CONFECTIONARY PRODUCTS IN THE CZECH REPUBLIC

Popis výsledku v původním jazyce

In recent years, people in the Czech Republic have increased consumption of biscuits, wafers and gingerbread and their interest in it continues to grow. The two largest producers of these delicacies control almost two thirds of the Czech market and Opavia CZ (Mondelez International) has become a dominant firm in the domestic market with a 37% share. Private brands, which include regional manufacturing firms protected by EU, also have significant market share. The aim of this paper is to characterize themarket competition and the market position of producers of these commodities, as well as predict future development of firms in the industry in relation to changes in consumer preferences.

Název v anglickém jazyce

COMPETITION OF COMPANIES ACTIVE IN A MARKET OF SELECTED (REGIONAL) BAKERY AND CONFECTIONARY PRODUCTS IN THE CZECH REPUBLIC

Popis výsledku anglicky

In recent years, people in the Czech Republic have increased consumption of biscuits, wafers and gingerbread and their interest in it continues to grow. The two largest producers of these delicacies control almost two thirds of the Czech market and Opavia CZ (Mondelez International) has become a dominant firm in the domestic market with a 37% share. Private brands, which include regional manufacturing firms protected by EU, also have significant market share. The aim of this paper is to characterize themarket competition and the market position of producers of these commodities, as well as predict future development of firms in the industry in relation to changes in consumer preferences.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Opportunities and Threats to Current Business Management in Cross-border Comparison 2015

ISBN

978-3-86367-038-2

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

87-92

Název nakladatele

Verlag der Gessellschaft für Unternehmensrechnung und Controlling m.b.H.

Místo vydání

Chemnitz

Místo konání akce

Plzeň

Datum konání akce

21. 5. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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