Media Owners and Their Influence on Public Opinion

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F15%3A72063" target="_blank" >RIV/60460709:41110/15:72063 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Media Owners and Their Influence on Public Opinion

Popis výsledku v původním jazyce

The paper deals with the social responsibility of media owners and also with the relationship of economics and business ethics in the media. Within the conducted quantitative research it was investigated whether or not the public has information on business background of various media ad whether or not the public considers the media a line of business or of interest in terms of shaping public opinion. The qualitative research through semi-structured interviews with prominent personalities investigated their opinion on the activity of the media, particularly in terms of the need to regulate this type of business. Finally, the recommendations were adopted, based on the results of the field survey.

Název v anglickém jazyce

Media Owners and Their Influence on Public Opinion

Popis výsledku anglicky

The paper deals with the social responsibility of media owners and also with the relationship of economics and business ethics in the media. Within the conducted quantitative research it was investigated whether or not the public has information on business background of various media ad whether or not the public considers the media a line of business or of interest in terms of shaping public opinion. The qualitative research through semi-structured interviews with prominent personalities investigated their opinion on the activity of the media, particularly in terms of the need to regulate this type of business. Finally, the recommendations were adopted, based on the results of the field survey.

Druh

D - Stať ve sborníku

CEP obor

AO - Sociologie, demografie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity , Digital Life, Pt II

ISBN

978-80-8105-780-9

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

515-524

Název nakladatele

Faculty of Mass Media Communication University of SS. Cyril and Methodius in Trnava

Místo vydání

Trnava, Slovak Republic

Místo konání akce

Smolenice, Slovak Republic

Datum konání akce

10. 11. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000380527400045