VALUE (SIGNIFICANCE) OF BRAND FOR SPECIFIC CONSUMER GROUPS

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

VALUE (SIGNIFICANCE) OF BRAND FOR SPECIFIC CONSUMER GROUPS

Popis výsledku v původním jazyce

The number and scope while satisfying the needs of each individual depend on many factors, which are determined by economic, social, ethical, environmental and other conditions. A human health unquestionably belongs to one of the conditions. The health of each individual depends on the range of determinants. There are four basic factors: biological and genetic conditions, health care system, prevention and lifestyle, including eating. Diet is for specific consumer groups with certain physical limitations, such as diabetics, coeliacs and senior a very important factor board. Diabetics and coeliacs must be adapted to the specific requirements. They must eliminate from the diet foods everything that is adverse to their health (contain sugar or gluten). Foods with a brand that they does not contain sugar or gluten are therefore very important for these two specific groups of consumers. Brands of required food represent a high value on the orientation when buying food, and indirectly life quality of sel

Název v anglickém jazyce

VALUE (SIGNIFICANCE) OF BRAND FOR SPECIFIC CONSUMER GROUPS

Popis výsledku anglicky

The number and scope while satisfying the needs of each individual depend on many factors, which are determined by economic, social, ethical, environmental and other conditions. A human health unquestionably belongs to one of the conditions. The health of each individual depends on the range of determinants. There are four basic factors: biological and genetic conditions, health care system, prevention and lifestyle, including eating. Diet is for specific consumer groups with certain physical limitations, such as diabetics, coeliacs and senior a very important factor board. Diabetics and coeliacs must be adapted to the specific requirements. They must eliminate from the diet foods everything that is adverse to their health (contain sugar or gluten). Foods with a brand that they does not contain sugar or gluten are therefore very important for these two specific groups of consumers. Brands of required food represent a high value on the orientation when buying food, and indirectly life quality of sel

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY, Brands we love

ISBN

978-80-8105-841-7

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

9

Strana od-do

293-301

Název nakladatele

Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava Slovak Republic

Místo vydání

Trnava, Slovakia

Místo konání akce

Slovak Academy of Sciences, Smolenice, Slovak Re

Datum konání akce

8. 11. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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