Lifestyle changes and shopping behavior in the digital environment
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75058" target="_blank" >RIV/60460709:41110/17:75058 - isvavai.cz</a>
Výsledek na webu
—
DOI - Digital Object Identifier
—
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Lifestyle changes and shopping behavior in the digital environment
Popis výsledku v původním jazyce
The digitization process of a society determines the changes that are gradually reflected in the life of each individual. The Internet as a product of digital technology is becoming a daily part of peoples lives. Changes brought about by the digitization of a society affect and affect individuals, including their behavior in shopping in any life role. Under the influence of changes in society, the way of life of each individual changes. Gradually, the lifestyle of the society is gradually changing. The aim of the article is to show changes in consumer behavior and decision making in the digitalization process of our society. These changes are part of the external and internal conditions of societys life, in which peoples lifestyle is shaped. The methodology to achieve the goal is to analyze the primary and secondary data obtained from studying the scientific and scientific studies of our and foreign authors, from our own research (questionnaire research, individual interviews) and from discussions
Název v anglickém jazyce
Lifestyle changes and shopping behavior in the digital environment
Popis výsledku anglicky
The digitization process of a society determines the changes that are gradually reflected in the life of each individual. The Internet as a product of digital technology is becoming a daily part of peoples lives. Changes brought about by the digitization of a society affect and affect individuals, including their behavior in shopping in any life role. Under the influence of changes in society, the way of life of each individual changes. Gradually, the lifestyle of the society is gradually changing. The aim of the article is to show changes in consumer behavior and decision making in the digitalization process of our society. These changes are part of the external and internal conditions of societys life, in which peoples lifestyle is shaped. The methodology to achieve the goal is to analyze the primary and secondary data obtained from studying the scientific and scientific studies of our and foreign authors, from our own research (questionnaire research, individual interviews) and from discussions
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Marketing Identity 2017 #onlinerules
ISBN
978-80-8105-841-7
ISSN
—
e-ISSN
—
Počet stran výsledku
8
Strana od-do
351-358
Název nakladatele
Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava, Slovakia
Místo vydání
Trnava, Slovakia, 2017
Místo konání akce
Smolenice, Slovak Republic
Datum konání akce
8. 11. 2017
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
—