Regional Branding: Customers Experience with the Certified Products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A77301" target="_blank" >RIV/60460709:41110/18:77301 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.11118/actaun201866061549" target="_blank" >http://dx.doi.org/10.11118/actaun201866061549</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201866061549" target="_blank" >10.11118/actaun201866061549</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Regional Branding: Customers Experience with the Certified Products

Popis výsledku v původním jazyce

This article focuses on the experience of Czech customers with the purchase of products labeled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products. The studied characteristics focus on the knowledge and perception of several chosen microregional brands and on thepurchase of acertified product itself. Thearticle presents theresults of research conducted through a questionnaire survey, whose 1390 respondents are residents as well as visitors of eight different microregions in the Czech Republic. Awareness of regional brands within the sample surveyed is around 46%. The relationship between awareness of regional brand and respondents age, education and status towards the region has been identified. The perception of consumers considered, a brand is most often associated with tangible products, namely food and agricultural produce. Consumers view brands chiefly a

Název v anglickém jazyce

Regional Branding: Customers Experience with the Certified Products

Popis výsledku anglicky

This article focuses on the experience of Czech customers with the purchase of products labeled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products. The studied characteristics focus on the knowledge and perception of several chosen microregional brands and on thepurchase of acertified product itself. Thearticle presents theresults of research conducted through a questionnaire survey, whose 1390 respondents are residents as well as visitors of eight different microregions in the Czech Republic. Awareness of regional brands within the sample surveyed is around 46%. The relationship between awareness of regional brand and respondents age, education and status towards the region has been identified. The perception of consumers considered, a brand is most often associated with tangible products, namely food and agricultural produce. Consumers view brands chiefly a

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

2464-8310

Svazek periodika

66

Číslo periodika v rámci svazku

N

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

1549-1556

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85060696067