Regional Product Labelling System Znojemsko Regionální Produkt From The Point Of Consumer Behaviour's View

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86100357" target="_blank" >RIV/61989100:27510/16:86100357 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Regional Product Labelling System Znojemsko Regionální Produkt From The Point Of Consumer Behaviour's View

Popis výsledku v původním jazyce

The article is focused on regional labelling systems from the point of consumer behaviour&apos;s view. Nowadays, regional product labelling is a tool being used worldwide, mainly by the food, helping to make a food production of small and middle-sized regional and local producers and farmers more visible among the consumers. Regional labelling systems are the most often coordinated by non-profit organizations and regional municipalities. This article is focused on the basic association connected with the brand Znojemsko Regionální produkt [Regional product Znojemsko] among consumers. At the time of the research realization, this brand was the youngest regional brand (RB) coordinated by Asociace regionálních značek [Association of Regional Brands] (ARB). The research was provided at the turn of the years 2014 and 2015; 450 respondents of the Czech Republic, South-Moravian region participated in it. The results presented in this article are the partial results of this research and are presented in connection to the selected socio-demographical parameters - the highest education, gender, age and family income. The results show that the respondents with higher income are aware of the regional brand the most. As for the rest of parameters, only small differences among categories of respondents were found.

Název v anglickém jazyce

Regional Product Labelling System Znojemsko Regionální Produkt From The Point Of Consumer Behaviour's View

Popis výsledku anglicky

The article is focused on regional labelling systems from the point of consumer behaviour&apos;s view. Nowadays, regional product labelling is a tool being used worldwide, mainly by the food, helping to make a food production of small and middle-sized regional and local producers and farmers more visible among the consumers. Regional labelling systems are the most often coordinated by non-profit organizations and regional municipalities. This article is focused on the basic association connected with the brand Znojemsko Regionální produkt [Regional product Znojemsko] among consumers. At the time of the research realization, this brand was the youngest regional brand (RB) coordinated by Asociace regionálních značek [Association of Regional Brands] (ARB). The research was provided at the turn of the years 2014 and 2015; 450 respondents of the Czech Republic, South-Moravian region participated in it. The results presented in this article are the partial results of this research and are presented in connection to the selected socio-demographical parameters - the highest education, gender, age and family income. The results show that the respondents with higher income are aware of the regional brand the most. As for the rest of parameters, only small differences among categories of respondents were found.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing identity: brands we love – part II : proceedings from the international scientific conference : November 8-9, 2016, Trnava, Slovak Republic

ISBN

978-80-8105-841-7

ISSN

1339-5726

e-ISSN

1339-5726

Počet stran výsledku

11

Strana od-do

404-414

Název nakladatele

University of SS. Cyril and Methodius in Trnava

Místo vydání

Trnava

Místo konání akce

Smolenice

Datum konání akce

8. 11. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000405153400040