Preference and recognition of the regional food brand “Genuss Region” in Lower Austria

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F16%3AN0000065" target="_blank" >RIV/71226401:_____/16:N0000065 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60460709:41110/16:71151

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Preference and recognition of the regional food brand “Genuss Region” in Lower Austria

Popis výsledku v původním jazyce

This paper presents an overview of partial results of the research from Lower Austria region that was conducted in the period of 2014 and 2015 in Lower Austria region, Austria. This paper presents partial results of the research on the recognition and preference of the regional food product ́s brand Genuss Region in this region. The brand Genuss Region is the main regional agricultural and food product brand in Austria. The questionnaire survey was conducted at the end of the year 2014 and beginning of the year 2015 on the sample of 450 respondents from this region. Pearson’s chi-squared test is used to test independence between the recognition of the regional brand Genuss Region and demographic factors, such as age of the respondents, gender of the respondents, level of education of the respondents and monthly income of families of the respondents. The results show, that respondents in Lower Austria region mostly prefer Austrian food products, more than half of them recognize the brand Genuss Region and buy products labeled by this brand (64, 9%). The most important target group for coordinator of the brand are woman, middle aged and older consumers and consumers with the lowest and middle net family income. Lower Austria is an example of working regional labeling systems; the importance is particularly for geographically isolates areas, which are based on agricultural production systems such as the Genuss Region so they can bring improvements for the regions also in the field economy. Regional food brands seem like a good opportunity for small and medium sized local or regional producers who produce high quality food products, but their weaknesses (for example due to a lack of knowledge and high costs) is the communication of such information to the potential group of customers.

Název v anglickém jazyce

Preference and recognition of the regional food brand “Genuss Region” in Lower Austria

Popis výsledku anglicky

This paper presents an overview of partial results of the research from Lower Austria region that was conducted in the period of 2014 and 2015 in Lower Austria region, Austria. This paper presents partial results of the research on the recognition and preference of the regional food product ́s brand Genuss Region in this region. The brand Genuss Region is the main regional agricultural and food product brand in Austria. The questionnaire survey was conducted at the end of the year 2014 and beginning of the year 2015 on the sample of 450 respondents from this region. Pearson’s chi-squared test is used to test independence between the recognition of the regional brand Genuss Region and demographic factors, such as age of the respondents, gender of the respondents, level of education of the respondents and monthly income of families of the respondents. The results show, that respondents in Lower Austria region mostly prefer Austrian food products, more than half of them recognize the brand Genuss Region and buy products labeled by this brand (64, 9%). The most important target group for coordinator of the brand are woman, middle aged and older consumers and consumers with the lowest and middle net family income. Lower Austria is an example of working regional labeling systems; the importance is particularly for geographically isolates areas, which are based on agricultural production systems such as the Genuss Region so they can bring improvements for the regions also in the field economy. Regional food brands seem like a good opportunity for small and medium sized local or regional producers who produce high quality food products, but their weaknesses (for example due to a lack of knowledge and high costs) is the communication of such information to the potential group of customers.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Agrarian Perspectives XXV – Global and European Challenges for Food Production, Agribusiness and The Rural Economy

ISBN

978-80-213-2670-5

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

298-303

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

14. 9. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000391137000038