QUALITY AND REGIONAL BRAND GUTES VOM BAUERNHOF IN AUSTRIA: CUSTOMER´S RECOGNITION

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F18%3AN0100190" target="_blank" >RIV/71226401:_____/18:N0100190 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60460709:41110/18:77396

Výsledek na webu

<a href="https://ap.pef.czu.cz/dl/69194?lang=en" target="_blank" >https://ap.pef.czu.cz/dl/69194?lang=en</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

QUALITY AND REGIONAL BRAND GUTES VOM BAUERNHOF IN AUSTRIA: CUSTOMER´S RECOGNITION

Popis výsledku v původním jazyce

This paper is focused on the test of recognition of one of the oldest food brands in Austria in the region Lower Austria- the brand Gutes vom Bauernhof. Paper presents the results of research in the Lower Austria region realized in years 2014 and 2015. The brand Gutes vom Bauernhof is well-working food labeling system established in 1998 in the Austrian region Lower Austria. It is the typical Austrian brand for small farmers which helps to make visible the small farmers and their products. This article brings the results of the recognition by this brand by consumers inhabitants of the Lower Austria region (Region of origin of the brand Gutes vom Bauernhof). Popisek anglicky This paper is focused on the test of recognition of one of the oldest food brands in Austria in the region Lower Austria- the brand Gutes vom Bauernhof. Paper presents the results of research in the Lower Austria region realized in years 2014 and 2015. The brand Gutes vom Bauernhof is well-working food labeling system established in 1998 in the Austrian region Lower Austria. It is the typical Austrian brand for small farmers which helps to make visible the small farmers and their products. This article brings the results of the recognition by this brand by consumers inhabitants of the Lower Austria region (Region of origin of the brand Gutes vom Bauernhof).

Název v anglickém jazyce

QUALITY AND REGIONAL BRAND GUTES VOM BAUERNHOF IN AUSTRIA: CUSTOMER´S RECOGNITION

Popis výsledku anglicky

This paper is focused on the test of recognition of one of the oldest food brands in Austria in the region Lower Austria- the brand Gutes vom Bauernhof. Paper presents the results of research in the Lower Austria region realized in years 2014 and 2015. The brand Gutes vom Bauernhof is well-working food labeling system established in 1998 in the Austrian region Lower Austria. It is the typical Austrian brand for small farmers which helps to make visible the small farmers and their products. This article brings the results of the recognition by this brand by consumers inhabitants of the Lower Austria region (Region of origin of the brand Gutes vom Bauernhof). Popisek anglicky This paper is focused on the test of recognition of one of the oldest food brands in Austria in the region Lower Austria- the brand Gutes vom Bauernhof. Paper presents the results of research in the Lower Austria region realized in years 2014 and 2015. The brand Gutes vom Bauernhof is well-working food labeling system established in 1998 in the Austrian region Lower Austria. It is the typical Austrian brand for small farmers which helps to make visible the small farmers and their products. This article brings the results of the recognition by this brand by consumers inhabitants of the Lower Austria region (Region of origin of the brand Gutes vom Bauernhof).

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

AGRARIAN PERSPECTIVES XXVII. FOOD SAFETY – FOOD SECURITY. PROCEEDINGS of the 27th International Scientific Conference

ISBN

978-80-213-2890-7

ISSN

2464-4781

e-ISSN

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Počet stran výsledku

6

Strana od-do

291-296

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Czech University of Life Sciences Prague

Místo konání akce

Czech University of Life Sciences Prague

Datum konání akce

19. 9. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000512313800040